March Madness is all about keeping up with every game, every buzzer-beater, and every unexpected upset—because missing a moment isn’t an option. Anomaly and Buffalo Wild Wings have got into the spirit of the name, and the official sports bar of March Madness, B-Dubs. In their utterly mad campaign, So Many TVs. Not Enough Eyes, Hank (B-Dubs’ CGI Buffalo and biggest fan) introduces B-Dubs Vision Goggles, the perfect way to overcome N.E.E.D. (Not Enough Eyes Disorder), and watch all the March Madness games at the same time with its array of lenses.
The campaign highlights B-Dubs as the ultimate March Madness destination, with countless screens ensuring fans never miss a moment of the action.
The 30-second hero spot is a wild ride of informercial tropes drives people to visit www.bdubsvisiongoggles.com, where they can actually buy the incredible B-Dubs Vision Goggles for only US$9.99 starting on March 17 (at 9 a.m. EST).
Two absurd 15-second spots accompany the campaign. In Eyes Wide Open Hank wears a pair of homemade goggles that help him see all of the screens playing all of the March Madness games at Buffalo Wild Wings. But, he’s quickly faced with the harsh reality that his homemade TV-watching eyewear isn’t the most flattering thing to wear.
In Patent, Hank brags and waxes poetic about his goggle invention and how great they are, but quickly backs his way out of all of his lofty claims.
So Many TVs. Not Enough Eyes. is the latest iteration in Let’s Go Sports Bar featuring Hank the brand spokesbuffalo Buffalo Wild Wings launched in 2023.
The campaign is runnnig across broadcast, paid social, OTT, organic social, and influencer collaborations. A Snapchat Lens will also bring the goggles to life on March 20.
“What makes March Madness so exciting is the sheer amount of can’t miss games and moments happening at once,” stated Tristan Meline, chief marketing officer at Buffalo Wild Wings. “B-Dubs is the only place you can watch it all, with over 60 wall-to-wall TVs playing the men’s and women’s games simultaneously. So, we created these one-of-a-kind goggles to assist our most devoted March Madness fans catch even more action than two eyeballs will allow.”
“You may not have heard of N.E.E.D. (Not Enough Eyes Disorder), but it’s a real problem for people at Buffalo Wild Wings during March Madness. So many screens, not enough eyes. And we solved it the only way a slightly inebriated buffalo with wings could. Unhinged? Probably. Unforgettable? We sure hope so,” added Dan Berenson, creative director at Anomaly.
Credits:
Client: Buffalo Wild Wings
Tristan Meline: Chief Marketing Officer
Jared Bradley: VP, Integrated Marketing
Kristen Bowman: Senior Dir, Integrated Marketing
Hannah Bartle: Manager, Integrated Marketing
Agency: Anomaly
Film Production Company: Caviar
Director: Maggie Carey
Editing and Post Production Studio: Cartel
Audio Post Production Company: Lime
VFX Studio: Untold Studios
