Many people feel like traditional finance doesn’t fit their ambitions. Financial services platform, Cash App, wants people to know that it can make managing money smarter, easier, and even a little fun. So, Anomaly has called on comedian and actor, Ramy Youssef, to inject a quirky sense of humour into financial advertising, reminding people that there are all kinds of opportunities out there waiting, and with Cash App, you can cash in on more of them.

A 1:50 minute hero film called Tips leads the campaign. It follows a delivery driver (TikTok creator, Leo Gonzalez) and a restaurant worker, who chat about cutting-edge tech — everything from AI to self-buttoning shirts – and growing wealth. The second film, Wingin’ It, stars an ambitious PA, a marble bust and a delivery driver who charges extra for rush jobs.

“I love getting to make commercial work that feels like a real slice of life—a little window into actual moments with actual people,” stated Ramy Youssef. “That’s what I loved about working with the Cash App and Anomaly teams on their latest campaign – finding those moments, the humour, the humanity, the details and depth, and bringing them to life.”

“Cash In is our largest marketing effort to-date that drives home how anyone can get more out of their money when they bank and spend via Cash App. Through rich and relatable storytelling, this campaign encourages people to aim higher and plan their financial futures with confidence, knowing that Cash App offers products to support them at every stage,” added Catherine Ferdon, Cash App chief marketing officer. 

The campaign covers social, OLV, TV, CTV, and cinema in the US.

The humour in the OOH stars:

Credits:
Client: Cash App 
Agency: Anomaly
Production, Media & Partner Agencies: Caviar, The Den Editorial, Trafik, Barking Owl, MediaMonks
Director: Ramy Youssef