A vintage typewriter unleashes a woman’s dreams of who she could become. The Visa campaign, Typewriter, by Anomaly underlines the idea that no matter who you want to be, Visa can help you get closer and revitalises the brands Everywhere You Want to Be tagline, moving its focus from where you’re going to the inspirational who you’re becoming.
The campaign launches – aptly – during the Oscars broadcast on Sunday, March 2, when personal dreams are celebrated. It is also streaming online.
Three 15-second commercials round out the campaign, each showing how Visa shows up in people’s lives everyday including through travel, everyday spending and e-commerce. These films underline illustrate wide acceptance, security, and trust worldwide.
Visa is also collaborating with creators to develop engaging content on Instagram and TikTok, focusing on personal stories about “that one purchase” that set them on the path toward who they want to be.
