Tito’s spokesperson is a drink dispenser, that made its debut last year in a campaign by Arts & Letters Creative Co., that was a wild hit, averaging among the highest video viewing times on Facebook and Instagram, as well as creating a strong video lift percentage across OLV and CTV.

The Tito’s spokescart is back this year in four new fun commercials, showing off some spectacular skills as well as the brand’s flair at “breaking the ice” and making good times great.

The commercials were directed by Luisa Kracht at production company, Madre and almost everything was shot in-camera. The campaign is running across social, OLV and CTV.

Credits
Client: Tito’s Handmade Vodka
Vice President: Taylor Berry
Marketing Director: Allie Wester
Creative Director: Josie Fox
Copywriter: Josie Fox
Project Manager: Aryan Douglas
Producers: Christina Rhodes & Von Curtis

Creative Agency: Arts & Letters Creative Co.
Founder: Charles Hodges
Executive Creative Director: Molly Jamison
Creative Directors: Lillian O’connor & Brett Simone
Creatives: Mindi Price & India Allen
Managing Director: Theo Abel
Business Directors: Molly Navalinski & Jane Steinhoff
Business Lead: Daniella Ramirez
Head of Production: Lisa Setten
Executive Producers: Jason Sheldon & Whitney Green
Producer: Andrea Rodriguez
Post Producer: Ari Sneider
Business Affairs Director: Lenora Cushing
Business Affairs Manager: Alex Asencio
Head of Strategy: Andy Grayson
Strategist: Joe Carr

Production Company: Madre
Director: Luisa Kracht
Director of Photography: Constanza Sandoval
Production Designer: Cecilia Guerriero
Executive Producers: Jonathon Ker & Paulina Zuluaga

Production: Metanoia
Executive Producer: Lucho Valdés
Production Manager: Maria Noel Machado
Line Producer: Vero Berta

Editing: Arts & Letters Creative Co.
Editor: Ben Surber
Edit Assistant: Carl Simakoff

Post Production & VFX: The Mill US
Executive Producer: Mandy Harris
Producer: Hayley Savage
Shoot Supervisor: Nacho Mancebo
Colourist: Mikey Pehanich
Colour Executive Producer: Alex Lubrano
Colour Assistant: Amonnie Nicolas
Head of Production, Post: Emily Meger
Animation Leads: Sukanta Chakraborty. Aniruddhya Chang & Amit Ramkrishna Nandgaonkar
Lighting: Aritra Sarkar & Vishwajeet Sideshwar Nandagawle
VFX Assistants: Elangovan Ganeshan & Borse Sainil Sunil
3D Lead: Suman Mankala
Creative Director: Tom McCullough
2D Leads: Kieran Hanrahan & Taylor Feld
2D Artist: Julien Aucouturier
2D Supervisor: Nanda P V
Compositing Lead: Gopi Veeran

Sound: Mr. Bronx Audio Post
Sound Designer: David Wolfe
Sound Mix: David Wolfe
Executive Producer: Zach Fortin
Sound Producer: Maggie Norsworthy
Sound Mix: Michael Artuso 

Music: Arts & Letters Creative Co.
Music Supervisor: Cam Dinunzio
Music: Apm. Butter Music & Sound. Warner Chappell Production Music & Jingle Punks