Publicis Groupe Singapore has appointed Asheen Naidu as group executive creative director for Leo Singapore. He joins from a five-year stint at TBWA\Singapore, two-and-a-half years as executive creative director.

With almost a hundred creatives under his stewardship now that Leo unites the Groupe’s prominent agencies such as Leo Burnett and Publicis, Naidu will ensure the quality of creative work across Leo Singapore’s diverse client portfolio, strengthening the agency’s commitment to delivering solutions that combine creativity, data, and technology to build the strongest and most resilient brands globally.

Naidu brings over two decades of experience in the advertising industry, having held prominent creative leadership positions across Asia and Australia. At TBWA\Group Singapore, he played a pivotal role in elevating the agency’s creative reputation. In 2023, Naidu was ranked among the top three executive creative directors in Singapore by Campaign Brief Asia and his leadership led to significant pitch wins for clients such as Vivo, Puma, SGEnable, National Arts Council, and StarHub. 

Prior to his tenure at TBWA, Naidu served as executive creative director at BWM Dentsu Sydney and held creative leadership roles at Whybin TBWA and The Campaign Palace in Australia. His work has been recognised at prestigious international award shows, including Cannes Lions, D&AD, One Show, and Clio Awards.

In his new position, Naidu will report directly to Southeast Asia chief creative officer for Publicis Groupe Southeast Asia, Ajay Thrivikraman, and will collaborate closely with Joanne Theseira, CEO for Publicis Communications Singapore.

“We’ve long been admirers of Ash’s work, and we’re thrilled to finally welcome him into the fold. The work he’s shaped over his career reflects a rare talent for ideas that are global in relevance, and human in their experience. We’re certain he will bring us even closer to delivering on our client’s ambitions,” stated Joanne Theseira.

“The word most often used in the context of creativity is ‘magic’, but perhaps an even more important word is ‘leadership’. Creativity thrives when you’re in the right place, at the right time and in the right hands, and in Asheen, we see all the qualities of a true creative leader,” added Ajay Thrivikraman.