Marcus Tesoriero is returning to Sydney after two-and-a-half years at The Brand Agency in Perth. He is taking on the role of executive creative director as BWM Dentsu in June, replacing Asheen Naidu.

During his time at The Brand Agency Tesoriero has won a number of Cannes Lions, a D&AD Yellow Pencil, as well as gold effectiveness awards for both the Effies and WARC.

Before The Brand Agency, Tesoriero was deputy executive creative director at McCann in Sydney for two years and had the same role at Affinity from 2014 – 2016. He has also worked at DDB and whiteGREY and has worked with Mastercard, Telstra, Audi, Tourism Australia, KFC, Coca-Cola, Road Safety Commission, Nestle, Qantas and the Commonwealth Bank.

Brent Kerby, managing director, BWM Dentsu Sydney, stated,  “I can’t thank Ash enough for the contribution he has made to our agency, both creatively and culturally. He has a vice-like grip on the title of ‘Nicest Man in Advertising’ for a good reason and will be missed dearly.

“I’m also incredibly excited to welcome Marcus to the agency. His track record of awarded, meaningful and effective work makes him a standout. His expansive views on what a modern creative business should deliver aligns perfectly with our belief that brands can be a force far beyond communication – driving internal behaviour, innovation and culture. This shared belief confirmed he is the right creative partner to lead our team, and continue to prove that creativity transforms brands, and brands transform business.”

Paul Williams, partner and Group chief executive officer, commented, “Marcus’s role is to continue to drive BWM Dentsu’s commitment to high-level creativity across all our brand, advertising, PR and digital businesses. We’re excited that he will build upon the great creative achievements of Ash.”

Tesoriero added, “I’m just pumped to come aboard. The more I chatted with the team, the more I realised how aligned we are – building enduring brands, in whatever creative form that may be. And there’s no better agency out there that’s positioned to bring this to life. BWM, an Australian, creative institution, combined with Dentsu the global, tech powerhouse – it’s an exciting proposition. I can’t wait to help build upon the amazing work that Ash and the wider team have already achieved.”

Naidu commented, “It’s really hard leaving behind my second family. We’ve got an amazing team at BWM Dentsu and I’m really proud of what we’ve achieved together. But I’m equally excited by my new role and the opportunities that come with it.”