Australian Effies Awards 2025 has opened for entries with three new categories – Business to Business, Youth Marketing, and Performance Marketing. The regular deadline for entries is May 12. Late fee entries will be accepted until June 3.
Tony Hale, CEO, ACA, commented, “After a tough 2024, the need for results-driven work and recognition is more critical than ever. The Effies set the gold standard for effectiveness, and this year’s new categories and standout work reflect the industry’s focus on precision, engagement, and accountability. Entering means you’re committed to the highest level of strategic and creative excellence.”
Changes to the Insight & Strategic Thinking category will divide it into two divisions based on spend: over $2 million and under $2 million. Additionally, ACA has updated the ROI requirement across most categories to allow for alternative measures of success.
Martin Rippon, deputy chair of judging, Effie, stated, “Effectiveness is at the heart of the Effies. The highest marks go to campaigns that prove their impact, whether that’s driving sales, shifting behaviour, or building brand equity. ROI and ROAS only assess if there was a strong commercial return. By refining the criteria, we’re ensuring that effectiveness remains the priority while recognising different ways success can be measured.”
2024’s winning case studies are available for free download to ACA members. ACA will also host a free Effie How-To webinar at 12:00pm AEDT on Wednesday March 18.
With 30 categories, all entry details are on the Effie Awards website. On-time entries close May 12 2025, with late entries accepted until June 3 with a late fee.
Finalists will be announced July 19, with winners revealed at the Effie Gala Dinner in Sydney on October 9.
