Who's doing what in the world of commercial creativity.
Bacardi-owned brand, Patrón, is confirming its place at the world’s #1 super-premium tequila with a commercial directed by Guillermo del Toro, director of Frankenstein and Pan’s Labyrinth. Guillermo del Toro has brought his connection to fairy …
McCann London has not had a good run with chief creative officers. Emiliano De Pietri is leaving after a year; he joined in February 2025. He replaced Lynsey Atkin, who was chief creative officer for …
Zulu Alpha Kilo (Z.A.K.) lured back into its fold one of the independent agency group’s top creative teams with Nick Doerr and Gui Bermejo rejoining the agency as group creative directors. The pair have more than …
“Curiosity sets you apart...and most importantly, empathy because advertising is fundamentally about people.” Meyvi Wedelia has helped global giants such as Google, YouTube, Procter & Gamble, Unilever and AB InBev move beyond advertising and into culture …
“Different places. Different perspectives. But one thing stays the same…the more you experience, the more your grow” Guilherme Machado is living the dream of many, a global creative who’s found a niche in every agency he’s …
Outside the jury rooms, we’ve been listening to the ideas and insights of the great creative minds ADFEST has collected to judge this year’s awards. Here are those views from Day 2 of judging led …
Tinygiant director, Trevor McMahan, has tapped into a very longing everyone has now and then. His short film is a human story about digital exhaustion and the fantasy of starting over. Ironically, it was shot …
Here’s a fascinating campaign by DAVID New York for Supercell Clash Royale, one that creates an intimate bond with its audience with a quirky piece of understanding 0 the cracked screen dilemma. Every battle in …
Heinz’s main competitor in Brazil entered the country decades ago and has become the one referenced by grandmothers in their traditional recipe books. So how do you change that? DAVID São Paulo found the solution. In …
It’s impossible to pay less for a ride-hailing service that with Heetch. (On average, it’s 23% cheaper than Uber in France). That’s big claim and agency, Grinta is making sure it is embedded in French …
“Why wait for an exceptional creative idea to appear when you can apply simple technical actions to build one.” Ravid Kuperberg left agency life with a rich background in both strategic and creative thinking and managing …
Bargain Car Rentals takes the stress out of travel. So Today the Brave has rounded up the unsung heroes of stress-free travel, Australia’s Airport Dads, in a campaign of human humour that celebrates their quirks. Everyone …