Last weekend during the Africa Cup of Nations, millions eyes were on Egypt - and adidas owned the moment without even sponsoring the team. While adidas was not an official tournament sponsor, Havas leaned into the …
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Blog Archives
Melbourne designer, Shy Trutwein, wins at ADC Young Guns 23
January 15, 2026
Shy Trutwein, a talented young designer and illustrator at After Hours in Melbourne, is among the global winners in the Art Directors Club’s prestigious ADC Young Guns 23 competition, celebrating global creative professionals age 30 or younger. This year’s entries …
Agency Named Desire launches to fill an opportunity gap for brands
January 15, 2026
A new independent agency, Agency Named Desire, or AND to its friends, has launched in Australia with clear ambition - to support marketing leaders in unlocking the power of well-crafted partnerships to drive brand growth. …
Among Equals & STORRD launch the world’s first *Actually Convenient* convenience store
January 15, 2026
Typically, convenience stores have a limited selection of everyday essentials, inflated prices, confusing layouts, slow checkouts, and unpredictable opening hours. What’s meant to be quick and easy often ends up being anything but convenient. Newly launched …
Hello: Brookvale Union makes nonsense awesome
January 14, 2026
It’s summer-sillies time in Australia and agency, Hello, has placed RTD alcoholic drinks brand, Brookvale Union, right in the middle of that. With unashamed nonsense and a call to Keep the Nonsense Flowing. The campaign launched …
Bobby Lobby skewers awards-chasing culture with a wink and a well-aimed jab to open entries for The New York Festivals Advertising Awards in a sharp, self-aware campaign from Grey New York. The work introduces a self-proclaimed “jury …
2026 RECESS Creative Playbook: A free “coach” for brilliant creative
January 14, 2026
Creatives don’t want to be told how to be creative. But a free practical reference, something they can return to as different challenges, questions, and moments arise? That’s an inspiring idea. And that’s what the 2026 …
Finn Jobb and agency, Morgenstern, have taken a risk. They’ve tackled the anxiety around AI replacing human expertise and the contagious trend of professionals switching to content creators. Bacon director, Øyvind Holtmon, was given a …
Effie Worldwide has announced its 2025 Iridium Effie Jury, the global panel that will select the single most effective campaign of the year as part of the Global Best of the Best Effie Awards. The Global Best of the …
Last week, a banner displayed at a top-level football stadium in the Netherlands appeared to contain a simple but striking mistake. Intended as a New Year’s message to supporters of PSV Eindhoven, the banner addressed …
The end of SXSW Sydney
January 14, 2026
Following three years of Asia-Pacific expansion, SXSW Sydney has concluded its run. There will not be an SXSW in Sydney this year. The decision is based on a changing global environment that is impacting major …
You’re in the middle of a game but you’re hungry. Dilemma. Agency, Druid Creative Gaming, and Brazilian food brand, Seara, have come to the rescue. Inspired by Netflix’s latest binge-magnet, Stranger Things, Mind Player turns the power of …