Who's doing what in the world of commercial creativity.
Real homes are messy. But that mess doesn’t have to be “all over the place”. NoA Åkestam Holst and IKEA Sweden are showing off the best way to reset everyday life, in a literally tidy campaign. …
Online dating has become a world of highly curated "aesthetic" dating profiles, where everyone seemingly loves ceremonial matcha, travels to Europe, stands at an effortless 180 cm, and takes perfect post-workout mirror selfies. Dating has …
There is a surprisingly common gap in US cancer prevention - most people don’t know their family cancer history well enough to answer when a doctor asks. CDC research found only about 31% of adults …
Photographer, Adrian Cook, is a master of his craft, proficient in film, Polaroid, digital and the historic wet plate collodion process. His mastery of wet plate collodion photography began in 2015, an effort to recreate …
What happens when eight artists are given the same script, access to AI filmmaking tools and complete creative freedom? Creative production partner, MikeTeevee, decided to find out. HUMANCENTRIC is a storytelling project created, curated, and …
The Warehouse, a retail chain of 84 budget-friendly stores, has been a stalwart of New Zealand life since 1982. No other retailer has the same footprint, reach or connection to New Zealand communities. And its …
MilkPEP has enlisted John Morgan, of personal injury law firm Morgan & Morgan, America's largest personal injury firm, offering compensation to parents of children who drink whole milk. Because whole milk’s healthy fats support kids' …
Cathay wants travellers across Southeast Asia and Oceania to know that Hong Kong is The Most Fun Per km². While seemingly small, you can find in a single square kilometre dai pai dongs (street side …
Everyone assumes rage quitting is bad for business. Clash Royale just proved the opposite, and built a global campaign on it, created by Uncommon Stockholm. After a Clash Royale study showed that 66% of gamers rage …
Here’s an advertising brief you don’t get very often – help an 18-year-old deaf racing driver find new sponsors. Caleb McDuff was diagnosed as profoundly deaf in early childhood. At 16, McDuff became the first …
Luxury brands tout exclusivity as a drawcard. That’s especially obvious in nightclub culture with its “velvet rope” mentality. Espolòn Tequila is bucking that tradition of elitism, challenging societal gatekeeping and status signals with a simple …
18% of people use their pet’s name as a password. Why would you be that obvious? Through its platform, loto.ni, Loto, Nicaragua's most popular lottery brand, manages a user base that, like any online community, is …