Sony Pictures' investment in partnerships for Spider-Man: Brand New Day is remarkable, even in tis new era of movie-brand collabs. BMW’s partnership campaign has just been released. And in Brazil, Sony Pictures has also …
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Blog Archives
Omnicom Media Content & FleishmanHillard: Pilot Pen & Project Rockit invite Aussies to physically erase bullying
July 30, 2026
In Westfield Parramatta, Sydney, July 6-12, people could erase bullying – literally. Pilot Pen and youth anti-bullying organisation, Project Rockit, invited them to erase negative messages on an interactive Erase Bullying Wall, using Pilot FriXion …
Fortress Creative Studio launches to unlock the secrets of connecting brands to gaming fans
July 30, 2026
Australia’s home of games culture, Fortress, knows that gaming has become Australia's largest cultural interest with 82% of Australians now engaging with games, overtaking traditional passions like the AFL as the country's preferred entertainment. Despite how …
The OOH rule is make it visible from a distance - make the image large enough to be seen clearly and the copy large enough to read. GUT Mexico has made the image of Modelo …
Here’s a weird idea. The agency business is a business, right? So, technically, we could put our account up for pitch. Put out an RFP. Invite agencies in. Take ideas on how we show up, …
Exquisite black-and-white photography, fascinating direction ideas and a relatable (if exaggerated) humorously proposition (everyone has spent their lives losing arguments to corners), BMW M invites people to get even with malicious corners. Serviceplan Middle East’s …
Elvis introduces the UK to the club that matters more
July 29, 2026
Passionate about your club? Elvis’ new campaign, for Prostate United, Prostate Cancer UK's flagship fundraising campaign, introduces you to the club that matters more. Prostate United was founded in 2018 by Stephen Gilpin and Ross …
Influencers, GK Barry and Paul Olima, take it in turns to tackle an assault course while blindfolded. The VCCP film, directed by comedy director, Price James, and produced by Girl&Bear Studios, captures the power of …
Colle McVoy: La-Z-Boy welcomes US football fans to the 2026 season with a personalised recliner
July 29, 2026
The US’ newfound love for soccer has had its moment and the country’s real love, gridiron, is revving up for a September kickoff. Seating brand, La-Z-Boy, is making sure that it’s part of this year’s …
Fabula Rud Pedersen Group & Somefilms director, Titas Sūdžius, promote belief in reincarnation (for bottles & cans)
July 29, 2026
Do you believe in reincarnation? The five-minute film, Believe in Reincarnation, by communications consultancy, Fabula Rud Pedersen Group, director, Titas Sūdžius and production company, Somefilms, won’t make you believe any more. You should twig within …
WiredCo’s Confessions of a Muttiholic for Mutti takes a fun trip into the current nail art cultural trend
July 29, 2026
Confessions of a Muttiholic, that began in October last year, celebrates the brand’s most devoted fans with the extraordinary ways in which they satisfy their cravings. https://www.thestable.com.au/wiredco-s-docuseries-unearths-australias-mutti-obsessed/ For this new addition, WiredCo. partnered with a notable …
Networks matter. Here’s a new one, The Room Collective, for Australian women in the advertising industry
July 29, 2026
Jessica Torstensson, client growth director at Bench Media, wants women to support each other to create more opportunities to connect, collaborate and grow. She has launched the Australian community, The Room Collective, for women working …