Who's doing what in the world of commercial creativity.
Vero Insurance, a Suncorp New Zealand brand and one of the country’s leading general and specialist insurers, has appointed Saatchi & Saatchi New Zealand as its creative agency following a competitive pitch process. Saatchi & Saatchi …
Not addicted to Oreo-Gate? Here's a synopsis. “Oreo-gate is a viral social media drama about an unhinged kindergarten parent group chat centered around a mother demanding others stop packing Oreo cookies in their children's school lunches.” (Every now …
While nearly 60 % of French people describe themselves as DIY enthusiasts, 56 % rank small jobs among the “chores” they are most likely to put off until tomorrow. Leroy Merlin’s, Les Produits Anti-Flemme (Anti-Laziness …
Booking.com, has chosen 72andSunny Amsterdam as its global creative agency of record, following a competitive agency review that began in June. Zulu Alpha Kilo, that had held the position since 2023, chose not to participate …
Nissan has been a mainstay in college football season for nearly two decades with its fan-favourite Heisman campaign. The TBWA\Chiat\Day idea brings together winners of the prestigious Heisman Trophy (awarded annually to the best player …
“Bravely Smart” indie, CAPE, has officially been named BetMGM’s agency of record and launched a new US campaign featuring Jon Hamm, the next chapter of BetMGM's Make It Legendary platform. The campaign, It Happens Here, reimagines …
Here’s a fun (and inspiring) story by Mr+Positive founder, Peter Grasse, that tells how a shoot that finished early, a group of summer interns, Robert Evans’ jacket and a mild post-Cannes existential crisis inspired a …
At fashion week, everyone dresses for the entrance. But what if the look had to last forever? What would your final fit say about you? That was the question that VML Singapore and LUX brought …
Discount coupons are part of everyday life in Brazil and America. Credit platform, Serasa, even offers them to help Brazilian’s clear their credit debt. The company’s in-house agency and US agency, Oliver Latin America's dedicated …
Fanta has staked its claim on Halloween, using entertainment as its power cell. Earlier this week, the Coca-Cola brand has launched its Haunted Universe, its first-ever original Halloween entertainment world, that includes original characters, stories, …
The realisation that your phone is in the washing machine. That’s an emotion-trigger moment every Australian can relate to. Enigma has built it into a commercial for Australian mobile phone recycling program, Mobile Muster with …
It’s so reassuring when banks shed their corporate sell and become human rather than telling you they’re human. US agency, TDA_Boulder, has realised there’s power in this and given First Interstate Bank and absurdly honest …