New York Festivals Awards announces Harbor as the host of the 2024 Advertising Awards Film Craft Executive Jury, with Harbor co-founder and CEO, Zak Tucker, serving as the Jury Chair. Zak …
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Blog Archives
Serviceplan: Dot Pad Wins Best in Show at SXSW
March 15, 2024
Dot Pad, the first smart tactile graphics display, has been awarded Best in Show at the 25thAnnual SXSW Innovation Awards during SXSW Festival in Austin, Texas. The initiative developed by …
Hero, Photoplay’s Jasmin Tarasin & Maybelline: A female-friend gamer is being abused online. What would you do?
March 15, 2024
Harassment toward female-identifying gamers is rampant online, and while the gaming industry has introduced guidelines and measures to help protect everyone who plays, evidence makes it clear that more needs …
St Patrick’s Day is Guinness Day....Wait. Kahlúa has staked its claim on the day. The brand has launched its own Irish espresso martini, swapping vodka for Jameson Irish whiskey and …
Thinkerbell: St Patrick’s Day is a big day for Guinness
March 14, 2024
Simple, fun, effective. In anticipation of St Patrick's Day, Guinness has launched new OOH work that counts down to the celebration this Sunday. The famous dark stout takes on a …
London’s V&A has a highbrow reputation. It’s new campaign by adam&eveDDB makes all that “awesomeness” accessible to the public with a few very well chosen words, “If you’re into it, …
Ogilvy Singapore & Coca-Cola: An epic night out, a rap song, an interactive experience & a dance sequence
March 14, 2024
Coca-Cola’s quest to be ultra-cool through music has reached a pinnacle. The brand has launched an interactive music video, Epic Night Out, with Ogilvy Singapore, as part of its Foodmarks …
Saatchi & Saatchi Middle East: Nana’s transparent Fashion Week bags dare to show period products
March 13, 2024
78%* of women in MEA are still ashamed to talk about period products in public. 71%** of girls admit that they have felt embarrassed buying sanitary products. Making period products …
MullenLowe UK: Knorr’s game mods give veggies super-powers
March 13, 2024
Veggies are heroes for health in real life but in video games they are less rewarding than other foods. The specialists at in-game advertising specialists The Invaders Gaming Intelligence discovered …
Black T-Shirts returns to show the world how (well) XXL creativity for business works
March 13, 2024
Adam Ferrier and Brent Smart are back for series 3 of their stellar podcast Black T-Shirts, the only podcast in the world dedicated to XXL creativity for business. The podcast has …
Zulu Alpha Kilo: AI inserts Campbell’s soup cans into famous artworks (other than Andy Warhol’s)
March 13, 2024
Andy Warhol made the Campbell’s soup can famous. Zulu Alpha Kilo wondered what if other legendary masters had been inspired by the can? So the agency used AI to find …
McCann London: Dettol “refills” existing ads
March 13, 2024
Dettol is repurposing existing OOH ads to promote its new refill range. What a clever idea by McCann London. The campaign, Makes any bottle a bottle of Dettol, highlights that any 750ml …