Who's doing what in the world of commercial creativity.
Dettol is repurposing existing OOH ads to promote its new refill range. What a clever idea by McCann London. The campaign, Makes any bottle a bottle of Dettol, highlights that any 750ml …
Fraud is soaring as hackers become more digitally sophisticated and an alarming number of people don’t. Few people change their passwords often – or ever. Many people choose passwords that …
For the first time ever, a French agency has topped the WARC creative ranking, with work for Women in Games, Duolingo and Canal+ contributing to a win with a margin …
In a twist on Marie Antoinette’s famous words, The Hallway has teamed up with Sydney Wholegreen Bakery to create a deliciously edible, Coeliac Australia-accredited Cardboard Cake that will have gluten-free sceptics …
We’re all amazed by what artificial intelligence can dream up, but Lunchables Dunkables has just shown that it doesn’t beat kids’ imagination. Not even close. The campaign by Goodby Silverstein & …
It’s tough being premium right now and Stella Artois has been unashamedly upmarket from the 1990s until now with its platform, Reassuringly Expensive. Now, with the help of Gut Miami, …
“You bring the grit. We bring the stuff.” When it comes to memorable ad lines, this one sits on the top tier. The campaign, The Grit, is by adam&eveDDB for Amazon …
Europe's largest privately owned IT services company, SCC France, is official supporter Paris 2024 Olympic and Paralympic Games. Agency, The Pill, has helped SCC France to celebrate that by combining …
Discover how Asia’s influence is shaping the world in every possible aspect and understand the power it holds over the future. Understand how to use local insights and cultural nuances to …
Minute Maid Zero Sugar juice drink doesn’t need Jon Hamm, according to Jon Hamm. It sells itself. It’s a fun idea – Jon Hamm is an attention-magnet and his “authority” …
Dove’s new work, #TheFaceof10, is not a typical Dove production. There is no highly emotional, cinematic video. Ogilvy UK’s simpler campaign is singularly appropriate for its subject – the issue …
Timing is everything they say. The Institute for Advanced Study in Princeton, NJ and production company, Smartypants, are demonstrating that as a truth. Following Oppenheimer’s seven Academy Award wins, including …