Canada has a reputation for being welcoming. Canadians have a reputation for being nice. But the World Cup is competitive, and Nike Canada is letting people know that Canada is out to win in its …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Blog Archives
It’s Vodafone’s 25th anniversary and rather than boasting about its advancements, Folk VML has given Vodafone a nostalgic trip back through time. The hero commercial takes a warm and humorous look at the changing technology, culture and …
The Midnight Club: A party-crashing crab & a merman in a bath make Jägermeister Orange unforgettable
June 13, 2026
Oddball humour in an alcohol campaign? That stands out. The classic party scene is still there – after all, Jägermeister is the party drink. But agency, The Midnight Club, has found a way into Gen …
Timothée Chalamet stars in yet another advertising campaign, this time by indie agency, es muy good, for Kalshi, the global predictions market for trading the future. And it’s a wild ride - an oddball trio of films that are more …
Robot&Partners: The Ecuadorian Football Federation announces its national team through its national “team”
June 13, 2026
This World Cup holds a dimension that no other tournament has ever given Ecuador. For the first time, the World Cup will be contested in North American territory - the United States, Canada, and Mexico …
Mercado McCann & energy company, YPF: Leo Messi & Rodrigo De Paul make fandom a two-way thing
June 13, 2026
A heartstring tugger by Mercado McCann and Argetnine energy company, YPF (Yacimientos Petrolíferos Fiscales S.A) - all the way to the dramatic music underscoring it. The film juxtaposes parallel comments of appreciation by Argentine fans …
BBDO Bangkok & WildAid make social media challenges to shark fin consumption the stars in their campaign
June 12, 2026
Shark fin soup is a traditional dish in China, Taiwan, and Hong Kong and widely eaten in Southeast Asian countries with large Chinese populations, such as Singapore, Malaysia, Vietnam, and Thailand. In Thailand, it is a …
L&C & Skyn: That’s great sex…or is it?
June 12, 2026
There are a lot of similarities in the physical and emotional effects of football fandom and good sex – anticipation, euphoria, joy, passion and elevated heart rate among them. While football fans are feeling everything that …
In Brazil’s favelas, a new way of drinking whisky was born, mixed with an energy drink and flavoured ice, and called a copão. The same street culture produced nail art as a form of expression. …
Born Social promotes Simon Cooper to ECD
June 12, 2026
Born Social has promoted creative director, Simon Cooper, to the newly created role of executive creative director, as the agency continues to accelerate its ambition to become the defining social-first creative agency. Cooper steps into the role after leading …
TBWA\RAAD launches BETA: The agency that never stops reinventing itself invites brands to do the same
June 12, 2026
AI is complex. Talk is cluttered. Its powers are multi-faceted. TBWA\RAAD has launched BETA, an innovation event series designed to cut through the noise of the AI moment and equip brand leaders with the frameworks, …
Oh my gosh, this betting ad is powerful. The 60-second hero commercial for Betfred campaign, We The Believers, by DEPT®, is an emotive anthem to the optimism, rituals, and unwavering confidence that define football fandom …