Oh my gosh, this betting ad is powerful. The 60-second hero commercial for Betfred campaign, We The Believers, by DEPT®, is an emotive anthem to the optimism, rituals, and unwavering confidence that define football fandom …
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Blog Archives
McCann Wellington: Hospice New Zealand gives the terminally ill the power to rate how businesses treat them
June 12, 2026
One in five New Zealanders are impacted by dying at any one time – those living with a terminal illness or supporting someone who is. Yet despite medical advances extending life, dying has become increasingly …
Global Brazilian soccer icon, Vini Jr., dances through the city in a film in which viewers hear the sounds of the city, but no music. Because that’s the point of the film. It’s for AirPods …
Cannes Lions announces its first shortlists
June 12, 2026
Cannes Lions has announced the shortlists for Innovation, Glass: The Lion for Change and The Dan Wieden Titanium Lion. 160 entries made it into the shortlist for Innovation. View them here. 121 entries made the short …
The World Cup brings Heineken & Heinz together
June 11, 2026
“For more than a century, HEINZ and Heineken have played a role in bringing people together… around tables, in front of screens, at events, and beyond. Now the two iconic brands have officially come together …
Akcelo wins Yoto
June 11, 2026
Akcelo has been appointed global agency of record for London-based kids’ audio company, Yoto, following a competitive pitch process. Akcelo work with Yoto’s leadership team to support the brand across its key global markets, including …
The World Cup has really stretched the creative thinking of agencies worldwide. An advertising tsunami has forced brands to think outside the square to be visible. Canadian bank, BMO, wanted its time in the sun. …
Kerfuffle wins Bulla Dairy Foods
June 11, 2026
Australian dairy company, Bulla Dairy Foods (Bulla), has appointed Kerfuffle to lead creative and brand across the portfolio, supporting the next phase of the brand’s growth and evolution. Founded in 1910 by three families, Bulla …
MiracleFeet, the global nonprofit working to eliminate untreated clubfoot (a common birth defect, affecting an estimated 200,000 newborns each year, that causes the feet to twist inward) has released Miles to Miracle, the first animated …
Gerety Award’s Madrid executive jury session concludes as 2026 shortlist discussions begin
June 11, 2026
The Gerety Awards most recent executive jury session has officially concluded in Madrid. It brought together leading creative voices from across the industry to review and discuss some of the strongest campaigns entered into the …
Wonderland Studios & The Diversity Standards Collective launch an inclusive advertising charter for agencies
June 11, 2026
The Diversity Standards Collective provides targeted community research and testing to ensure campaigns resonate rather than irritate. It’s on a good place to observe that too many ads still trigger public backlash for being insensitive …
Lucas + Carroll & Nespresso cultivate global fame for sustainable farming documentary, Groundswell
June 11, 2026
The importance of coffee cannot be overstated. It’s a product used by 1 billion people throughout the world every day. In Colombia, that product is the economic base for many families. Making coffee production sustainable …