The newest iteration of Should’ve gone to Specsavers has reached Australia. The commercial, in which dad mistakes the boat keys for a fishing fly, was created by Specsavers’ in-house creatives, …
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Blog Archives
303 MullenLowe & Powerball: Oh to be free
May 22, 2023
West Australia is not immune from the nasty pinch of financial stress. Lotterywest and 303 MullenLowe have launched a perfectly timed celebration of pure, unprecedented freedom. The campaign, that includes a …
Irresistible human humour by Filipino agency, Gigil, cuts through the clutter of both online ordering and delivery commercials and schmaltzy Mother’s Day adverts for Grab. The spot hones in on …
Most animal rescue shelter campaigns ask audiences to donate or adopt. Vietnamese rescue shelter, RHouse’s campaign is asking audiences to listen to music and watch cute animals. No need to donate. …
Millicent Malcolm at D&AD: It takes one to know one
May 21, 2023
Millicent Malcolm, writer & director at The Glue Society, was a D&AD judge on the Branded Entertainment jury. She brought back some keen observations as well as the implications they …
KitKat’s famous humour is lighting up Iraq in a new campaign by Publicis Middle East. The choccy brand is reminding people to take a break before they snap in a …
Ogilvy Singapore WPP Open X,Golden Wolf & Stink poke a new Coca-Cola brand name into pop culture
May 20, 2023
The Coca-Cola has launched a new soft drink in Thailand with an unknown flavour (a combination of two surprising new flavours). And a bizarre name. Agency, Ogilvy Singapore WPP Open …
US Navy veteran, Dan Kirchner, tells a disturbing story - a first-hand account of what is assumed to be his experience of war and the trauma that remains within him. …
Despite all the warnings the world continues to be in very bad shape. The health of the planet that sustains us keeps getting worse. How can this be happening? A campaign …
It was the 50th anniversary of The One Show at Creative Week and Apple was the star, winning Best of Show, Brand of the Year and Brand-Side/In-House Agency of the …
The Workshop, Valiant Pictures & FreshFly make MMGY’s wacky Myrtle Beach beach-y humour zing again
May 20, 2023
In July last year, Visit Myrtle Beach & Myrtle Beach Area Chamber of Commerce gave travel and tourism agency, MMGY, the task of making an unassuming travel destination the next …
People take the heart for granted. It just keeps beating. Until it doesn’t. Research, like that of British Heart Foundation, keeps battling heart disease. A new campaign by Saatchi & …