Cadbury Caramilk in ice cream form. Now there’s an indulgence. But over-the-top indulgence has been well and truly done in ice cream advertising. So VCCP’s campaign doesn’t feature fantastical worlds, …
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Blog Archives
The Producers: A tortoise & a penguin thank Australians for using Momentum’s greener energy
May 19, 2023
“You are a living legend.” That’s not what you expect a penguin to wake you up to tell you in the middle of the night. The surprising, and very funny, …
The Hallway puts roles in Banh-mi Co rolls
May 19, 2023
The Hallway is growing. It needs to recruit. And while it’s getting easier to find talent, it’s still a tight market. Of course, solving problems in a strikingly creative way is …
The One Show: 11 Golds for FCB NY
May 19, 2023
FCB New York has led the world in The One Show this year with 11 Gold Pencils. 10 were awarded to McEnroe vs McEnroe for AB InBev/Michelob ULTRA, including three in …
New York Festivals Advertising Awards has chosen Jason Sperling, chief creative officer of Innocean USA as the jury president of NYF's Auto Show Executive Jury. Known in the industry as an …
Humour isn’t something you normally associate with supermarket advertising. That’s not the only reason Omnicom’s specialist agency for Coles, Smith St’s, campaign for Coles Online Rapid Home Delivery and Rapid …
In the last three months of 2022, Kiwis lost $NZ9m in scams. There were 12 reports of losses of more than $100,000. Older people were disproportionately targeted. TBWA\NZ, Eleven NZ and ANZ have …
The global disabled community is one of the world’s largest underserved groups at 1.3 billion people or 16% of the population, according to the WHO. It includes people who cannot …
Reed Collins’ Cannes Lions Contenders top 10
May 18, 2023
Cannes Lions is approaching. It’s time to start wondering who will win what (and if you might be a winner). Ogilvy APAC chief creative officer, Reed Collins has weighed into …
Mother: Uber Eats creates a teeny-tiny Ant-Man menu
May 18, 2023
In the latest movie and brand hook-up, Uber Eats has created an tiny tasting menu inspired by Marvel Studios’ Ant-Man and The Wasp: Quantumania, to celebrate the films’ release on Disney+. Available from The …
Two chickens discuss the purpose of life (in the face of mortality). This very fine black humour by Mischief @ No Fixed Address promotes a free fried chicken offer by …
Ben Golik left M&C Saatchi London at the end of 2022 after five years with the group. He joined Lida in 2018, which merged with M&C Saatchi in 2020. He …