Fashion advertising gets another twist by Mother. With stories that are understandable and an inbuilt sense of fun. Marks & Spencer follows its Spring Love campaign, that encouraged Brits to be happy by making compliments …
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Blog Archives
Into Creative and My Organic Earth invoke the gods to solve organic farmers’ rat problem
May 6, 2026
There are more than seven billion rats in the world, and nearly one-third of them live in India. Each year, they destroy up to 26 million tons of food grain, costing the nation nearly five …
No Lay’s, No Game was a crowd-pleasing ad idea by agency, Slap Global, in real life and social. Perhaps the ultimate crowd-pleasing ad idea. It began as a live, in-stadium stunt during the 2023–2024 UEFA …
Razorfish & makemepulse: McDonald’s France entices fans to a free fall through the world of the Fry Friends
May 6, 2026
In February, McDonald’s France put grimace in a snowmobile to collect blueberries. The game by Razorfish & makemepulse was wildly successful for McDonald’s and its McDo+ app. Now the partners are amplifying their gaming strategy with …
Reality series are an apparently irresistible part of culture. They attract audiences whether they run on TV (where they are the fastest-growing TV format globally) or socials and no one seems to mind if they’re …
Uncommon Creative Studio & Airwallex: An unignorable ode to seeing opportunity everywhere
May 5, 2026
“Make those ideas happen” is a rousing endline. It’s the end of a rousing film called SPARKS by Uncommon Creative Studio for global financial tech company, Airwallex. An ode to ingenuity, SPARKS celebrates the irrational, …
The Newtons Laboratory: There’s one ungrantable wish (unless you have a Piraeus Bank Visa card)
May 5, 2026
You conjure up a magic genie. He has to grant you three wishes. You ask for a sports car. Get one. A house by the sea. Yours. But your final wish is for tickets to …
BBDO NY: Snickers ice cream cools stresslaxing
May 5, 2026
Can’t chill? Snickers continues to colonise the ice cream market with BBDO’s witty pun and the brand’s signature humour. New commercial, Seagull, taps into that every-person dilemma - even in the most relaxing moments, your …
Ian Gambier, former ECD of Fabric Social, Boomerang London and Meta Quest, has launched Lukewarm, a new social-first creative studio in London, built to help brands on social reawaken the algorithm. Launching with a tech startup …
All the sleek, polished visual elements of luxury car launches. But this commercial promoting the “next disruptor in luxury travel” isn’t for a car. It’s for rail. Mekanism has used the tropes of premium car …
A refreshing change from the usual pet food advertising formulae, Terry & Sandy’s campaign for Freshpet is delightfully human. The agency has created a series of simple commercials of owners chatting to their dogs. Simple, …
For decades, Colombia’s extraordinary biodiversity remained largely inaccessible. Prolonged internal conflict, cartels, jungle guerrillas and other armed groups limited access to vast natural areas, keeping local and international tourism away. Following the 2016 country’s peace agreement, …