Snickers has been making people better for a very long time. BBDO New York has cleverly added Snickers ice cream into that promise, making it the bar for when you want to chill out but can’t let go of worries.
The hero commercial plays with the very 21st century problem of not being able to zone out work. The inventive (and entertaining) part is that those worries appear in the commercial as a planes dragging “email” banners while a woman tries to de-stress at the beach.
The commercials are airing programmatically across YouTube and Verizon, social content is running on Facebook, Instagram and Snapchat, and custom audio on Spotify, throughout the US summer. On Verizon, the brand has implemented weather-based targeting triggers, allowing the brand to reach consumers as the temperature peaks in specific locations.
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