The John Caples Awards applauds those who make brave direct and interactive marketing work. “Those whose work defines courageous: daring, unique, astounding.”
Colenso BBDO/Proximity’s brave work has made it Creative Agency of the Year at the 2016. Colenso BBDO/Proximity was the most awarded agency overall, with three Gold, seven Silver, and two Bronze.
Colenso won:
- 1 Gold for Mars Pedigree, K9FM, in Radio
- 1 Gold for Mars, Pedigree Found, in Display Advertising – online and mobile
- 1 Silver for Mars, Pedigree Found, in Creative Use of Technology
- 1 Bronze for Mars, Pedigree Found, in Mobile Marketing.
- 2 Silvers for DB Breweries, Brewtroleum, in Integrated Campaign and Promotional/Activation Effort.
- 1 Silver for New Zealand Breast Cancer Foundation, Breast Cream, in Promotional/Activation Effort
- 1 Bronze for New Zealand Breast Cancer Foundation, Breast Cream in Launch
- 1 Silver wins for BNZ $HRED in Direct Mail Dimensional
- 1 Silver for Memphis Meltdown Leave Room in Promotional/Activation
- 1 Silver for The Cannes Cab in Ambient/Guerrilla Marketing
Wayne Pick, executive creative director at Colenso BBDO/Proximity, commented, “The Caples is a really tough global show, so this recognition is all the more rewarding with such a broad range of our clients represented. We’re incredibly lucky to work with such great partners.”
Overall, BBDO Worldwide had a great night at this years’ Caples, winning all three major prizes.
- Clemenger BBDO Melbourne won the Courageous Client of the Year for client Bond The Boys plus 2 Golds, 4 Silver and 3 Bronze.
- BBDO Belgium won the Best in Show for Remed Pharma, Football or Father?
Australia’s Gold winners are:
M&C Saatchi, Game of Balls for Blue Ball Foundation in Content Marketing
Clemenger BBDO Melbourne, The Boys for Bonds in Content Marketing
Clemenger BBDO Melbourne, Solar Stealers for Origin Energy in Content Marketing
Leo Burnett Melbourne, #MyFamilyCan for SPC in Launch campaign
