If you’re old enough, you’ll remember the fun of putting a Mentos into a bottle of cola to create a home-made rocket launcher (OK, massive explosion of bottle and fizz). BBH London and Mentos remember. And because teen fun is now played online rather than in the garden, they’ve created a Mentos rocket launcher in Fortnite.
The Mentos Fizzooka weapon is available across a range of the video game’s maps including Piece Control 2v2, Piece Control 1v1, Troll Bed Wars, and Sky Wars – andavailable to Fortnite Creative players for the two weeks from March 24, helping the brand’s creative project to reach an estimated one million-plus players each day.

BBH and dedicated gaming agency, Metavision, collaborated to ensure that the launcher would be an interesting proposition for gamers. It can launch them across the map, and is the only weapon that can destroy player builds in one shot. Media planning and buying was by Wavemaker.


“For years the world’s greatest amateur scientists have been experimenting with the most formidable force known to humankind: Mentos and cola. But beyond blowing up bottles in their back gardens, no one has been able to harness its awesome potential… until now,” BBH creative director, Stu Royall stated.






