Two months since The Goodyear Tire & Rubber Company moved its entire account into Publicis Groupe under the Power of One model (P1T CREW), with creativity led by BBH USA, comes a cracker of a commercial, that reminds the world that the brand has delivered innovative firsts, broken records, won races, landed on aircraft carriers, provided blimp-worthy aerial coverage, raced to the moon…through its history on racetracks and in popular culture. Still is also the first campaign to launch under Mark Stewart, became CEO & president in November last year.

The campaign is a reset for the brand, in a sector that tends to rely on “retail” style advertising. The campaign underlines the brand’s heritage as well as establishing its leading place now.

BBH worked with worked with A-List editor Shane Reid, most recently known for his work for Wolverine and Deadpool, to weave together powerful old and new footage, given a cool, modern edge by Dr. Dre’s “greatest -hip-hop beat ever made”, Still D.R.E.

The full US campaign, covers TV, streaming, digital, and social media over the next six months.

Erica Roberts, chief creative officer, BBH USA, stated, “This isn’t a nostalgia reel; it’s proof the engine is still running full throttle. Goodyear is a competitive, bold, human and exceptional brand and if you ask me, it’s time they start talking about it. This is just the start.”