BETC calls on the magic of VFX for Canal’s astonishing rebrand ad

Canal, the French free to air and subscription TV provider, has been undergoing a significant rebrand since June this year.

The Canal channels now sit under one brand with Canal+ (premium content and exclusive programming) pay channel at its centre. Canal now also offers three free channels, Canal8 (general programming), Canalstar (music) and Canalnews.

Canal’s new promise is that its new personalised offers allow viewers to create for themselves the TV that they like.

And this was introduced by Canals’ long-service agency, BETC, in the form of an analogy – The Kitchen. A big budget analogy, packed with enticing special effects.

In the big kitchens of great restaurants you need the best ingredients to make the best dishes. The chefs in BETC’s big kitchen are using Canal cartoons, police car chases, action characters and explosive “spices” to make the best TV.

The 60 second flagship film and its 45 second cutdown are running on TV, in cinema and digital. There are also four 30 second versions, radio ads and press.