Disney’s feel-good power extends to the music it has created – known and loved by millions throughout the world, young and old. Disney music is a universal language. BETC Paris has used this power in its campaign for the Disney Music Festival, that will run between April 19 September 7 2025, where multiple stages across the park will bring Disney’s famous songs to life all day long. 

At the heart of the film is Jules, played by Harry, a blind boy from the UK, who is traveling to the festival with his mother. Harry’s real mum was cast alongside him, making their journey feel even more authentic. Neither had acted before, but their genuine reactions to the experience, especially to the music, brought an undeniable warmth to the film. Their story serves as a beautiful testament to how music transcends barriers like nothing else.

“It was a privilege and a pleasure to work with Harry aka Jules. Sharp, funny and incredibly pro for someone who’s never been on a shoot,” stated Antoinette Beatson, vice president & executive creative director at BETC Paris.

BETC Paris’ campaign will run across TV, digital, social, and out-of-home, inviting audiences to experience the magic of Disney music firsthand.

Credits:
Client: Disneyland Paris
Brand Managers: Edwige Lechevalier, Cynthia Oostdijck, Andre Delvallee

Creative Agency: BETC Paris
Agency Management: Anne-Laure Brunner, Marion Gondeau, Jennyfer Perrodo, Alice Morel, Krystal Pauchet
Executive Creative Director: Antoinette Beatson
Creative Director: Christophe Clapier
Art Director: Simon Carr
Copywriter: Tristan Lenczner
Strategic Planner: Tomas Couvry
Creative Resources Coordinator: Helene Guillaume
TV Producer: Laure Denizot

Production Company: Wanda
Director: Billy Boyd Cape
Sound Production: GUM