BETC Étoile Rouge continues to play with car ad clichés to make Alpine’s electric compact sports care stand out – this time in print. Following the film that presented the car as a reason why being an adult doesn’t suck, BETC Étoile Rouge takes Alpine into print, where the classic car visual is reimagined. The A290 is shown in three different gravity-defying angles, in a blue sky mirroring the colour of its bodywork, that resonates perfectly with the brand’s message, The irresistible attraction of lightness. A promise that all lovers of driving pleasure will recognise.
The new campaign has been gradually rolling out internationally in the press, on classic billboards and at events since mid-February.
Credits:
Client: Alpine
Client Team: Antonino Labate, Arnaud Belloni, Alexandra Madiot-Gasse, Patrick Fourniol
Creative Agency: BETC Etoile Rouge
Account Team: Fabien Idoux, Sherelle Ramire, Emma Canard, Anne Cauvin
Executive Creative Director: Nicolas Lautier
Art Director: Rayhaan Khodabux
Assistant Art Director: Maeva Ricardo
Strategic Planners: Mattia Bellomo, Jules de Gaulmyn
Creative Resources Manager: Nina Kaufman
Production Companies: Prose On Pixels, Studio Feeling
Where the campaign began:
