More than 40,000 people have gathered aorund you for Festival de Verao Salvador (Salvador Summer Festival), one of Brazil’s largest music festival. Somewhere in that immense crowd is the phone that fell out of your pocket.
Don’t panic. TIM, one of the largest telecom operators in Brazil, and BETC Havas have your back. The TIM Block Pin, conceived by BETC HAVAS in partnership with creative technology boutique, 20Dash, automatically locks the smartphone remotely, providing an extra layer of protection when you need it most,
TIM developed and introduced the high-tech pin to the public for the festival as one of its main sponsors for the third consecutive year.
The TIM Block Pin can be used by customers of any carrier on Android and iOS smartphones. It works in conjunction with a free app. Users can activate the protection easily, connecting the pin to their phones via Bluetooth and pinning it to their clothing to enjoy the event with peace of mind. In just a few minutes, the device is protected. If the pin is moved more than 10 metres away from the registered smartphone, an audible alarm is triggered on both devices, and the phone’s screen is automatically locked, preventing access to apps and other important user data.
During the music festival, TIM distributed The Block Pin through activations at the brand’s stand. Interested individuals were instructed to follow messages on the stand’s screen and sign up via a QR code to win the pin.
Following its success at the festival, TIM increased the distribution of its exclusive wearable device for free, at the two largest Carnival celebrations in Brazil – the street parades in Rio de Janeiro and the street festivities in Salvador. The brand also partnered with Brazilian singer, Ivete Sangalo, who attracts thousands of people to the streets. She has been highlighting the importance of connectivity and security for the public on her social media, encouraging her fans to secure the accessory.
The TIM Block Pin can transform the experience of people at major events, especially in a country with a high incidence of phone theft. The innovation reinforces TIM’s commitment to providing connectivity that elevates the audience’s experience.
Credits:
Client: TIM Telecom
Client Team: Camila Ribeiro, Carolinne Spiegel, Clara Garcia, Eduarda Tavares, Barbara David, Isabella Goncalves, Leticia Porfirio, Paloma Lisker
Creative Agency: BETC Havas
CCO: Erh Ray
VP Creative Directors: Otavio Schiavon, Marcelo Bruzzesi
Executive Creative Directors: Alexandre Fernandes
Creative Directors: Otavio Schiavon, Alexandre Fernandes
Creative Team: Leonardo Breanza, Caio Carvalho, Fabiano Pinheiro
General Director Rio de Janeiro: Flavia Braga
Brands & Business Team: Erica Barreiros, Bruno Lira, Mariana Paiva, Juliany Pires, Loriene Avila, Mayara Silva
Channels & Engagement: Carol Espósito, Marylena Gorayeb, Aline Vedolim, Brenda Correa
VP of Strategy: Gustavo Leite
Strategy Team: Lucas Gaspar, Paola D’Almeida, Filipe Raimundo, Victor Rosseti
Content Team: Marília Cotrim, Leonardo Almeida, Breno Cibelli, André Mendes, Brenda Freires
Listening Team: Luis Gustavo Ortiz, Mariana Paz, Hernandes Junior, Alma Prado, Isadora Santos, Ryan Dantas
Director of Integrated Production: Ana Casagrande
Audiovisual Production: Carol Reis, Alessandra Luciano, Ana Mello
Special Projects Production: Fernanda Segura, Alessandra Luciano, Julia Cunha, Ana Mello, Thays Miranda
Technology: 20Dash
CEO: Denis Shirazi
CCO: Daniel Bottas
Head of Operations: Stela Pagan
Business & Innovation Director: Hugo Monteiro
Creative & Innovation Director: Henry Mandelbaum
3D Artist: Bruno Sobhie
Development Team: Lucas Pacheco Ramos, Fabio Martins, Tito Guidotti
Junior Creative: Julia Correa
