BETC’s flair for storytelling sends ripples through B2B

There’s no Bear in these stories for Schneider Electric. But there’s a llama in one and an earth-destroying meteor in another.

Schneider Electric is a specialist in energy management and automation solutions. BETC Digital’s job was to create a B2B campaign that would support the brand’s signature, Life is On.

Office humour is a tried and true theme in B2B advertising. Just not like this.

The same flair for storytelling that makes the benefits of Canal+ easily grasped and remembered delivers Schneider’s promise in a package that delights.

The films are built on the known principle of the butterfly effect – a seemingly tiny everyday event can have a huge impact. Add a hero for viewers to identify with and expert control of hyperbole and you have two shareable stories that sell, The Song that Saved the World and Llama Superstar.