The unconventional genius of Oatly is worth understanding for anyone wanting greatness attached to their name. Black T-shirts latest podcast is with John Schoolcraft, the head of the Ministry For Mindcontrol –  the internal creative department at Oatly. Under his creative leadership, Oatly went from an obscure Oat drink in Sweden to a company with a valuation at IPO of $10 billion.

Here’s a taste of what’s inside. Imagine if you could do advertising so effectively that every inch of your outdoor ads, and every second of your film content was branded. Forget the brand on screen in the first 5 seconds, most marketers today should be aiming for their brand to feature for every second and every millimetre of media space paid for, as well as generate loads of media they haven’t paid for at all.

Oatly is a master of understanding its brand, its brand point of view, its brand world, and its brand tone of voice. “This is a hell of an episode, and one we are particularly pleased to bring you,” Black T-Shirts co-host, Adam Ferrier, stated.

“John and the team at Oatly provide a global masterclass in brand led business transformation.  All while being incredibly creatively driven, and using every single touchpoint within the brand to communicate and build the brand. Further, the Ministry of Mind Control has operationalised the brand internally, like very few businesses are capable of.  Have a listen, we are offering a no argument, genuine  money back guarantee on this episode only. If you’re not satisfied with the experience, call me and we will refund every cent.” he added.

For a third season in a row, the  podcast is supported by world leading Market Mix Modelling SAS company, Mutinex.  And for the second year in a row, The Pub Test has its own returning supporter, creative confidence building insights platform, Ideally.

All episodes of Black T-Shirts will be available via premium podcast creators, MIK Made,  Black T-Shirts can be found here. You can also watch the episode on the Black T-Shirts’ YouTube channel here. Adam Ferrier is the founder of award winning creative agency Thinkerbell; Co-host, Brent Smart, is CMO at one of the worlds largest telecommunications companies, Telstra.