One of the biggest mysteries about Aldi is how the chain manages to keep its prices so low across all their products. BMF answers that question to underline Aldi’s quality…

…in the madcap, good and different way that Aldi is known and loved for.

The new execution is the second walk on the wild side that BMF has given Aldi since it launched the chain’s new platform two weeks ago.

BMF gives Aldi its own feet to stand on

Credits:

Agency: BMF
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Art Directors: Dantie Van der Merwe, Rosita Rawnsley-Mason & Nadia Ahmad
Copywriters: David Fraser, Tom Johnson & Millicent Malcolm
Designer: Matthew Hughes

Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Agency Producer: Jenny Lee Archer

Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive Producers: Loren Bradley & Edward Pontifex
Managing Partner: Wilf Sweetland

Post Production: Arc Edit (offline) & Alt VFX (grade/online)
Editor: Peter Sciberras
Photographer: Gavin Johns
Art Buyer: Basir Salleh
Sound Production: Rumble Studios
DoP: Germain McMicking

Client: Aldi
Marketing Director: Mark Richardson
Marketing Manager: Lachlan Sweet