ALDI Australia’s quirky humour imagines a search party on a metaphorical quest for quality. But before the search begins, quality is found. The BMF campaign, Quality is Easy to Find, reminds Australia that ALDI is making it easier than ever for Australian shoppers to find high quality products at everyday low prices. It underlines ALDI’s mission that quality is easy to find because that’s all ALDI stocks.

David Fraser, executive creative director at BMF, commented, “Nobody wants to spend more time scouring supermarket shelves, comparing labels, and questioning their hommus choices. So ALDI keeps it simple and only stocks the very best.”

 Jenny Melhuish, marketing director at ALDI Australia, stated, “ALDI isn’t about offering endless options, we are about offering Aussie shoppers the right one. Every single product on ALDI’s shelves is benchmarked against customer favourites and category leaders, enduring multiple quality tests and reviews to ensure it meets our incredibly high standards.”

“If it doesn’t stack up, it simply doesn’t make the cut because quality shouldn’t be something you have to search for. At ALDI, it’s right there in front of you. With a carefully curated range of 1,800 core range products, we make it easy for shoppers to find high quality items at unbeatable prices every day.”

The full campaign covers TV, cinema, radio, OOH, social, owned channels, and PR.

Credits:
Client: ALDI Australia
Creative Agency: BMF
Production Company: Revolver
Director: Steve Rogers
Music & Sound House: Rumble Studios
Editor: Bernard Garry
Post Production: The Editors & Blockhead
Media Agency: Zenith Media
PR Agency: Ogilvy PR