This year, The British Arrows combined their craft and campaign shows, which created winners in 27 campaign and 24 craft categories. 106 Arrows were awarded – 38 Golds, 36 Silvers and 32 Bronzes.
The four major prizes were:
- Commercial of the Year was won by We’re the Superhumans, made for Channel 4 by 4creative.
- Best Crafted Commercial was won by Coming Home for Waitrose by adam&eveDDB and Rogue.
- Agency of the Year was awarded to adam&eveDDB
- Production Company of the Year was awarded to Blink.
The Gold winners were:
Channel 4, Paralympics, We’re the Superhumans, 4creative, produced by Blink, directed by Dougal Wilson
4 Gold
John Lewis, Buster the Boxer, adam&eveDDB, produced by Blink, directed by Dougal Wilson
& John Lewis, Interactive Christmas VR Experience, adam&eveDDB, produced by MPC creative, directed by Andre Assalino
1 Gold, 2 Silver. 2 Gold Craft & 2 Silver Craft
Waitrose, Come Home, adam&eveDDB, produced by Rogue, directed by Sam Brown
2 Bronze. 2 Gold Craft & 2 Silver Craft
H&M, Come Together, adam&eveDDB, produced by Riff Raff Films and the Directors Bureau, directed by Wes Anderson
1 Gold, 2 Silver & 1 Bronze. 1 Gold Craft
Uniqlo Wireless Bra, Move, Droga5 London, produced by Anonymous x Somesuch, directed by Autumn de Wilde & Uniqlo, Because of Life – Gas Station; Move; Evaporate, directed by Autumn de Wilde & Nick Gordon
1 Gold, 1 Silver, 1 Bronze. 1 Gold Craft & 1 Silver Craft
Honda Civic, Up 90 second, Wieden + Kennedy London, produced by Colonel Blimp at Blink, directed by Pedro Martin-Calero
2 Gold Craft & 1 Silver Craft
Camelot, Lotto, Let’s Not Be Blunt, AMV BBDO, produced by Biscuit Filmworks, directed by Jeff Low
2 Gold
SCA Bodyform, Blood, AMV BBDO, produced by Stink Films, directed by Jones+Tino
2 Gold
MailChimp: KaleLImp: MailShrimp & JailBlimp, Droga5 NY, produced by Riff Raff Films and the Directors Bureau, directed by The Sacred Egg
MailChimp, Did You Mean MailChimp? – KaleLImp: MailShrimp & JailBlimp
4 Silver, 3 Bronze. 1 Gold craft
Cancer Research UK (Brand Response), Cancer is Happening Right Now: Adyan Sings, Anomaly, produced by The Garden Productions, directed by Olly Lambert
Cancer is Happening Right Now: See the Connection; Stuart and Louise; Adyan Sings; Adyan’s Camera; Gail; Live Inside the Human Body, Anomaly, produced by The Garden Productions and Sassy Films, directed by Olly Lambert and Tony Gambert
2 Silver. 1 Gold Craft
Audi of America, Duel, Venables Bell & Partners, produced by Rattling Stick, directed by Ringan Ledwige
1 Silver. 1 Gold Craft 7 1 Silver Craft
Rustlers, Rustlers Burgers, 80 Years of Torment, Droga5 London, produced by Somesuch, directed by Steve Rogers & The Rustlers 2017, 360* 1952 VR, Droga5 London, directed by Christos Mavridis & What a Time to be Alive (integrated campaign)
1 Gold, 2 Bronze. 1 Silver Craft
BUPA, For Owning a Dancefloor, WCRS, produced by Academy Films, directed by Martin de Thurah
1 Bronze. 1 Gold Craft & 1 Silver Craft
Sport England, This Girl Can, Phenomenal Women FCB Inferno, produced by Somesuch, directed by Kim Gehrig
1 Bronze. ! Gold Craft & 1 Silver Craft
McDonald’s McCafe, Madness 60 second, Leo Burnett UK, produced by Knucklehead, directed by Tony Barry
1 Gold, 1 Silver
Sainsbury’s The Greatest Gift, AMV BBDO, produced by Passion Animation Studios, directed by Same Fell
1 Gold Craft 7 1 Silver Craft
The AA, The AA Charitable Trust, Designated Driver, adam&eveDDB, produced by Outsider, directed by James Rouse
1 Gold 1 Silver
Virgin Media, Superfast Broadband, 9.58, BBH, produced by Academy Films, directed by Seb Edwards
1 Gold, 1 Silver
HomeAway, Holiday Rentals, HomeAway From it All, Saatchi & Saatchi UK, produced by MJZ, directed by Tom Kuntz
1 Bronze. 1 Gold Craft
Amnesty International, Refugee Crisis awareness campaign, Outrage is Not Enough, Ogilvy & Mather UK, produced by Magnum Photos, directed by Michael Christopher Brown (Kenya) and Moises Saman (Lebanon)
1 Gold
Mars Petcare, Temptations Treats, Keep Them Busy, adam&eveDDB, produced by Rogue, directed by Sam Brown
1 Gold Craft
Nike, Unlimited You, Wieden+Kennedy Portland, produced by Prettybird, directed by Daniels
1 Gold
Paddy Power Betting App, Coach Driver 60 second, Lucky Generals, produced by Smuggler, directed by Randy Krallman
1 Gold Craft
Paperchase Valentine’s Day Cards, Cupid, produced by National Film and television School, directed by Ian Robertson
1 Gold Craft
Save The Children Still The Most Shocking Day, Don’t Panic, produced by Stink Films, directed by Tom Green
1 Gold
UN, UnitedNations Kosovo Team, Home, produced by Somesuch x Black Sheep, directed by Daniel Mulloy
1 Gold
Warner Bros. Pictures, Fantastic Beasts and Where to Find Them, produced by Framestore VR Studio, directed by Resh Sidhu
1 Goldcraft