In the last week of February, TBWA\Paris placed a very cheeky Burger King directional sign beside a McDonald’s one near Brioude in France and launched the film about it. It’s 5kms to the nearest McDonald’s McDrive from there and 258kms to the nearest Burger King drive-though – which the stunt made obvious because the Burger King sign gave detailed directions for getting there.
Within days, Burger King’s French agency, Buzzman, had retaliated by creating an “ending” for the McDonald’s stunt film. A couple reaches the Brioude McDrive but they only order coffee. They have a long drive, 253kms, before they’ll get the Whoppers they want.
Advertising Agency: Buzzman Paris
Chief creative officer & presdient: Georges Mohammed-Chérif
Art Director: Pierre-Olivier Dezeque
Copywriter: Benjamin Dessagne
Account manager: Pierre Guengant