We are essentially social beings. Introverts, exhibitionists, wannabes, celebrities – every human being needs to be connected to at least one other human being.

BWM Dentsu has made that essential connectivity what the nbn provides. What the agency needed to do then was to thread that message into a story that was interestingly outside of usual, and made viewers feel the emotion that connectivity brings.

It did.

To do its job, it had to feel authentic also.

It does.

The film, Silent Reunion, shot by Finch director, Nic Finlayson, tells a simple story of two school friends who are reuniting over the nbn. They’re both hearing impaired and communicate with sign language.

BWM Dentsu and nbn consulted with Deaf Services Queensland to ensure the narrative was a true representation of the relationship between the two women.

Steve Hannan, national manager, Media and Advertising nbn, commented, “The nbn TM network is for all Australians. Part of our commitment to delivering this campaign was to ensure we showcase how the network is impacting many of our underrepresented communities. Through this collaboration with Deaf Services Queensland, we were able to learn first-hand of the bond between the two women. Being able to bring this to life in a genuine and real way was immensely rewarding.”

Asheen Naidu, executive creative director, BWM Dentsu, added, “The campaign dramatises the quality of video calling by demonstrating its use between two friends reconnecting via video call..The narrative is a great articulation of the flexibility that technology brings, and has allowed us to show another side of what being connected to the nbn TM network looks like.”

The campaign will be seen on TV, online video, OOH, press and digital in selected markets.

Credits

Creative agency: BWM Dentsu

Chief creative officer: Rob Belgiovane

Executive creative director/writer: Asheen Naidu

Creative group head/writer: Denny Handlin

Creative group head/art director: JonFoye

Executive planning director: Megan Hales

Client service director: Brent Kerby

Senior account director: Andrew Henderson

Head of onscreen: Margot Fitzpatrick

Production Company: Finch

Director: Nic Finlayson

Producer: Julianne Shelton

Post Production: TheButchery/TheRefinery

Music: SongZu

Client: nbn TM

Executive general manager, marketing and community affairs nbn TM: Kent Heffernan

National manager, media and advertising nbn TM: Steve Hannan

Senior marketing manager, national nbn TM: Kerrie Jones