The final Cannes Lions 2015 awards have been announced.
Film:
101 Lions were awarded this year, including two Grands Prix.
1. F/NAZCA Saatchi & Saatchi São Paulo won a Grand Prix in the TV/Cinema category, for Leica Institutional’s Leica Gallery São Paulo.
According to Jury president Tor Myhren, president and worldwide chief creative officer of Grey, the decision was nearly unanimous.
2. The Martin Agency’s Unskippable: Family Long Form 01 for Geico won the second Grand Prix. Myrhen noted, “This broke every rule that we know in filmmaking. In the least sexy media space available, pre-roll, GEICO made content so good they challenge you not to watch. But of course, you can’t take your eyes off it.”
Australia won two Bronze Lions:
DDB Melbourne and Revolver/Will O’Rourke Sydney’s Take Over for Devondale.
McCann Melbourne and AIRBAG Melbourne’s Infrequent Flyer for Tigerair.
Full list if wnniers here: Film Winners
Film Craft:
66 Lions were awarded.
adam&eveDDB’s Monty’s Christmas for John Lewis Partnership won the Grand Prix.
“Our decision is absolutely from the heart. All of the Gold Lions were fantastically executed but this is the one piece that connected with us on a human level. It touched our hearts,” Jury president, João Daniel Tikhomiroff, founder, partner-director, Mixer, commented.
Australia’s winners:
Exit Films Melbourne won a Silver Lion for Everyday Is Day One for Samsung, with 72andSunny Amsterdam and Smuggler London.
Finch Sydney won a Bronze Lion for NZ Dreaming of Yams for Foodstuffs.
Finch Sydney / Colenso BBDO won a Bronze Lion for The People’s Film for Volkswagen.
New Zealand’s winners:
Cirkus Auckland & TBWA\Singapore won a Bronze Lion for Welcome to Airbnb for Airbnb
Full list of winners here: Film Craft Winners
Branded Content & Entertainment:
63 Lions were awarded. But no Grand Prix.
Clemenger BBDO Auckland & Curious Film Auckland won a Gold Lion for Taika Waititi’s Tinnyvision for NZTA.
Jury president, David Lubars, chief creative officer, BBDO Worldwide, said that this year the jury had been unable to find “a unique element that we will still be talking about in 10 years’ time…The lack of Grand Prix demonstrates that this is a maturing industry where advertisers and agencies are still learning how to make credible branded content.”
Australia’s winners:
Traffik Sydney won a Silver Lion for Samsung Slideliner forSamsung Australia.
DDB Group Melbourne won a Bronze Lion for Radiant Return for PZ Cussons.
Full list of winners here: Branded Content & Entertainment Winners
Titanium and Integrated:
The Titanium Grand Prix went to CP+B Boulder for Domino’s Emoji Ordering, while the Integrated Grand Prix went to Wieden+Kennedy New York for Jordan Brand, RE2PECT.
The Stable’s report and list of all winners here.
Grand Prix for Good:
This was chosen by the Titanium and Integrated Jury.
The ALS Association’s Ice Bucket Challenge was awarded the Grand Prix for Good from Gold Lion-winning charitable, public service or not-for-profit work that was not eligible for a Grand Prix in other entry sections.
The Lion of St. Mark was awarded to Bob Greenberg, founder, chairman and chief executive officer.
The LionHeart Award was awarded to former US vice-president Al Gore for his work in bringing environmental issues to the attention of the world.
Creative Marketer of the Year trophy was given to Heineken, collected by chief commercial officer, Jan Derck van Karnebeek.
Agency of the Year: R/GA New York. Grey New York came 2nd and Ogilvy Brasil, São Paulo 3rd.
Independent Agency of the Year: Droga5, New York. Wieden+Kennedy, Portland, came 2nd. Wieden+Kennedy, London 3rd.
The Palme d’Or, given to the most awarded production company, was won by Smuggler USA. Blink UK came 2nd and Somesuch UK 3rd.
The Network of the Year: Ogilvy & Mather. BBDO Worldwide came 2nd and Grey 3rd.
Holding Company of the Year: WPP. Omnicom 2nd. Publicis Groupe 3rd.
