There have always been two kinds of company history commercials – really, really dull ones and really, really elaborate ones. Now there’s also a really, really stripped back one. And …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Standout
Shock is a powerful emotion. That makes it a mighty tool for advertising messages when handled well. It is handled superbly in this pro bono film for Animalife association. First the …
Billie throws out the rules of body hair
July 28, 2022
Billie wants to know why women are taught to hate body hair. And yes, the brand acknowledges that is a strange question for a shaving brand to ask. But it’s …
Rethink: Ketchup even means Heinz to AI
July 28, 2022
At the beginning of last year, Canadian agency, Rethink, and The Kraft Heinz Company wondered what would happen if you asked people to “draw ketchup”. So they asked people throughout …
The “creative excellence” of the work agencies produces waxes and wanes. It’s a perplexing, but also an intriguing, phenomenon. What is the sweet spot for an agency? What does an …
303 MullenLowe Perth & Mediahub: How could you not want what these Queens on the Edge have?
July 27, 2022
Four adventurous women One van An epic, 12-day road trip along The South West Edge in WA. This is Queens on the Edge. This is a tourism campaign to remember. Not only does it …
…drowning is silent. And in Portugal, drowning is the second leading cause of accidental death among children and young people. It has already caused 274 deaths in recent years. Havas Portugal’s …
Watch the first 47 seconds of this film by Tahaab Rais (idea, writer & director); agency, Publicis Groupe Middle East & Turkey; and production company, Prodigious MEA. It’s an experience …
Sports brands seem to really like the same ad formula. It was watchable, engaging and inspiring (all the good things brands want) in its first few renditions. You even remembered …
Oberland & Girl Culture Films director, Pamela Adlon: Thinx updates the worst conversation every young girl gets to have
July 20, 2022
The elaborate, highly crafted work being done to strip the stigma out of periods is great. But this simple real-as-real-can-be commercial by Oberland for Thinx is wonderful. It does a …
From the brand that taste-tested its sparkling water against lobster béarnaise sauce, Japanese wagyu cheeseburger and Beluga caviar tallboys…from the brand that produced a commercial of binge drinking children (it’s …
Curation Hour: Director, Marco Santi, & the exquisitely awkward beauty of learning about love
July 19, 2022
I’ve been invited to be join Niccolò Montanari’s project, Curation Hour, a platform that highlights great video content from around the world. This gives me the opportunity to make visible …