There are many awareness campaigns about plastic polluting our oceans but the problem has even reached the world’s deserts. Plastic is a killer in the deserts of the Middle East. …
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Who's doing what in the world of commercial creativity.
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Fashion Week – or in Berlin’s case, Fashion Weekend – inspires creativity. So DIY store, Hornbach, and long-time agency, Heimat Berlin, launched the world’s first Sneakerpool at Berlin Fashion Weekend …
Fast food ads tend to be short and noisy. KFC’s new ad is 14 minutes long. It’s a horror film called La Masacre (The Massacre), created to promote its new …
Mellor&Smith calls itself an “independent advertising agency that isn’t afraid to take risks that reap rewards.” Clearly, it isn’t afraid to take risks. If this very daring campaign reaps rewards, …
Must Create #9: How Ampel’s Justin McArthur & Jack Eaton plan to unseat Dr Karl & go to the Moon
July 15, 2022
Justin McArthur is an audio producer at Ampel. Jack Eaton works as a self-employed podcast producer and presenter. They’ve been mates for more than a decade. It’s an unlikely pairing. …
Turning real customer reviews into ads is one of the latest ad trends, but this one by UltraSuperNew Singapore for online marketplace, Carousell, stands out brilliantly. It has embraced the …
Just when you thought McDonald’s could not make you cry any more tears of joy, TBWA\Neboko and TBWA\X create this beautiful film for McDonald’s Netherlands. It’s a story about teenage …
TBWA\Sydney, Eleven & Photoplay’s Gary Johns uncover Tourism New Zealand’s secret (travel) agents
July 13, 2022
Who knew? It was so subtle. New Zealand has been secretly planting an underground network of Secret (Travel) Agents for years. The mission? To encourage Australians to book a holiday …
It would seem that even Mercedes-Benz is tired of the same-same car ad clichés. To launch the GLC, its agency, Antoni Berlin, has created a fifteen-minute comedy film – a …
The Glue Society, Revolver & RC Cola: A weird little rabbit with a winning Why not? attitude
July 6, 2022
RC Cola defies absolutely any soft drink norms to produce a very weird commercial with Gen Z appeal. The 60-second spot’s bizarre rabbit-like creature was created by agency partners, The …
BBDO Bangkok & Clean & Clear’s grown-ups fail at creating an ad for Gen Z. (Or do they?)
July 5, 2022
Thai ad creativity is surging. The best of it is different, brave and strategically clever. This commercial by BBDO Bangkok for Johnson & Johnson's Clean & Clear is different, brave …
Should an apple be forbidden fruit? There are far worse foods for your health. Poor diets kill more people globally than tobacco and high blood pressure, and malnutrition is the …