In the Joint Venture documentary, Andre is an idiot, Andre Riccardi, documents his terminal battle with colon cancer. The title explains the aim of the film. It’s also very personal to creative agency, Mekanism. André …
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Who's doing what in the world of commercial creativity.
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Rey Tiempo is a chief creative officer who turned his long-standing passion for gaming into two important enterprises for brands and agencies. He is the creator of Game On, the industry’s only content hub dedicated …
UltraSuperNew offers WPP CEO, Cindy Rose, an internship
March 4, 2026
UltraSuperNew, an independent creative agency with offices in Tokyo, Singapore and Amsterdam, is offering WPP chief executive, Cindy Rose, a three-month internship at its Tokyo headquarters. The offer is made in a spirit of genuine generosity, …
Skincare brands are constantly throwing promises at people. And brand ambassadors show up in ads using just their beauty as a calling card. Publicis and Garnier have thrown out these two approaches, getting behind the …
A mystery has taken over Bridgerton. All the flowers have disappeared and Brimsley, the queen’s loyal squire, (aka actor, Hugh Sachs) is searching the palace to solve it. A cloaked woman is seen running from …
Sunday Gravy & Coopers Mild Ale: BYO turf. Opal-mined bunkers. There’s never been a golf tournament like this
March 2, 2026
Coober Pedy has acres of red dirt. Scotland has acres of lush green grass. Not much in common. Just one connection really. The Coober Pedy Opal Fields Golf Club holds reciprocal playing rights with the …
Gigil’s absurd humour makes Arthaland’s real estate commercial hold hearts as well as attention
March 1, 2026
You don’t expect offbeat humour in real estate advertising. But you do expect it from Gigil. And again, it’s not offbeat for the sake of it, it’s offbeat that delivers the brand’s message into hearts …
In July last year, Samuel Jackson put adidas Original’s back on the map of fashion by updating fashion advertising staples, visual splendour and intrigue, with a cinematic ode to the Superstar sneaker by Johannes Leonard. He’s …
Why CD, Neil Walshe, bought an illegal poker machine from dodgy people and risked 12 months in jail
February 27, 2026
Earlier this week, Australian creative director, Neil Walshe, released a passion project – one that could have remarkable positive consequences for Australia, a country with a AU$12 bn gambling problem. The project was based on …
Beta Collective: L’Oréal Luxe Brasil writes a Code of Conduct to quash beauty market racism
February 27, 2026
91% of affluent Black people experience racism in luxury stores. Over half never return to the store. In Brazil, 56% of its population has Black skin. 37% of the upper class is black. Growth without …
Photoplay director, Stef Smith’s, human understand gives Momentum Energy impossible charm
February 26, 2026
Stef Smith is shy about the AACTA nomination for Monologue, which she directed. About the AACTA nomination and Australian Writer’s Guild AWGIE win for It’s Fine, I’m Fine, for which she is the creator, showrunner and series …
Neil Walshe: The sound that fights Australia’s gambling addiction
February 25, 2026
Gambling ads tell people over and over that they may well lose. The rational parts of gamblers’ brains override the message. Gambling is emotional. And creative director, Neil Walshe, has found a way to tap …