The thing that has become apparent while putting Indie Life together with ADFEST is a palpable exuberance for being an indie and an entrepreneurial enthusiasm for talking about it. Maybe it’s the freedom (including the …
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Who's doing what in the world of commercial creativity.
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Standout
Burns: Old Spice’s stinky pirates meet their cool nemesis
March 16, 2026
Spanish agency, Burns, and Old Spice gained men’s attention (which is no mean feat) a year ago by combining absurd humour with a problem that has been bugging them for a very long time – …
Mother NY & Uber: Be like Maura Higgins. Get the thrill of Irish Exiting this St Patrick’s Day
March 16, 2026
There are always stayers at any celebration. For the rest of us there’s the thrill of leaving – the aaah after a decreasingly exciting wahoo. Uber is helping people to make a graceful (early) exit, …
SMALL & CoorDown: Things we need to leave in the past
March 14, 2026
The newest brilliant campaign for CoorDown (what a history of great work) tackles the casual use of the word, “retard”, or even the not actually euphemistic, R-word. Once again, the power of the story is …
TBWA\Italy & Plenitude solve children’s fear of the dark
March 14, 2026
When it comes to childhood fears, nyctophobia - being scared of the dark - is one of the most common. Three out of four children aged 3-9 years are afraid of the dark, according to …
Men’s fashion had never deviated very far from the standard “look like me” format until Uncommon Creative Studio became the creative agency for Hugo. The brand’s new global brand campaign, Red Means Go, fires up men’s …
BBDO Guerrero: Mountain Dew removes gamers’ D, E & W PC keys to prove you can’t win without DEW
March 12, 2026
This campaign by BBDO Guerrero is built on local gaming culture. Here’s what you need to know to appreciate its brilliance: In the Philippines, 97% of internet users play video games, the highest rate in the …
What has become so delightfully apparent while putting together this indie agencies feature with ADFEST is that the entrepreneurial spirit, the "grab every opportunity" enthusiasm that is the lifeblood of any industry, is alive and …
Indie awards. The Indie Summit. Indie Agency top 100…There is indie exuberance in industry conversations. Meanwhile there are holding companies that don’t want to be holding companies anymore. And others with indie offshoots (or aspirations). …
Cry if you want to. Cheil Korea and Samsung have planned for that with a heartstring-tugging celebration of the power of human connection and imagination to unlock limitless potential…and the “Hollywood” ability to enthral. The …
TBWA\Hakuhodo invents the Radio Time Machine
March 6, 2026
TBWA\Hakuhodo and Japanese care facility, Nichii Gakkan, have invented an AI-powered Radio Time Machine, for dementia patients. It automatically generates era-specific radio-like audio content, historical news and popular music to help to stimulate memories, cognition …
Kasper Häggström’s offbeat humour has a distinctive visual style that has already made him a prominent voice in Scandinavian comedy. He weaves astute real-life observations, deadpan restraint and unexpected absurdity in perfect balance to make …