Earth Day comes and goes in 24 hours. The planet deserves - actually, needs - more care. VMLY&R and plant-based food and drink brand, Alpro, are making this Earth Day’s …
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Who's doing what in the world of commercial creativity.
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The purchase of a refurbished smartphone saves 91% of CO2 emissions, 68800 litres of water, 129 grams of precious metal. But as the latest IPCC report also points out, there is …
Rob Morrison: Show us your drawers, lickety-split
April 21, 2022
Ah, the bottom drawer. That treasure trove of brilliance we’re all yearning to attach the electrodes, then flick the switch so we can all scream, “It’s alive.” Every creative I know …
Non-fungible tokens have been an attention-grabbing tool for marketers for a year. Now (Testicular Cancer Awareness Month) it’s time for Non-Fungible Testicles to have their time in the sun (figuratively …
Publicis Groupe & Saatchi & Saatchi UAE: Dubai couldn’t ignore cars wearing empty number plates
April 20, 2022
In Dubai, people have been spotting empty number plates on cars driving down streets and parked in malls as well as in parking lots across the city. The photographs they’ve …
The Monkeys Aotearoa: Meridian Energy enlists Nature to underline its environmental responsibility
April 19, 2022
In Meridian Energy’s new TVC by The Monkeys Aotearoa, Nature is a fierce female with superhuman powers to inspire environmentally responsible behaviour and dissuade those from doing the planet harm. …
It has been a year since Jo wondered if “this is working from home or living at home” and “Emma discovered she liked dating Mark’s profile more than dating Mark”, …
When was the last time you emptied your email trash? Throughout the world, there are hundreds of thousands of emails in trash folders contributing to digital pollution. Digital pollution causes …
Wirz: No one upstages Switzerland
April 13, 2022
Love an ad industry parody? This one by Swiss agency, Wirz, for Switzerland Tourism is a beauty. The premise is that “no one upstages the Grand Tour of Switzerland” and …
Eye-catching, interesting, point-of-difference OOH. It doesn’t always happen. This OOH campaign is all three. The series for PetBarn (which is also running in digital and social) understands pets’ characteristics and …
The Or: Gorillas reveals London’s weird and wonderful quirks
April 12, 2022
A commercial that begins, “London loves acid…,” is an unashamed grab for attention, but that is exactly what The Or’s commercial for delivery service, Gorillas, is. A very clever way …
The House of Buster + Punch is a wild place. A digital place inhabited by mannequins whose stories are told with original music, film, animation and pop culture references and …