Banks want to be seen as allies for their customers’ needs. Frost Bank’s Unexpectedly True Stories outshines them all. The campaign by agency, McGarrah Jessee, is a series of real stories …
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Who's doing what in the world of commercial creativity.
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Standout
Steve Madden turns eavesdropping into a smart shoe campaign
August 19, 2025
Forget what you’ve thought (unkindly) about fashion advertising. Steve Madden’s Fall 2025 campaign is creatively clever. It’s a four-part series of witty vignettes inspired by indie cinema in which shoes are …
It has been nearly fifty years since Cadbury Bournville was last on TV in 1976, but a new campaign by VCCP and Girl&Bear is bringing the dark chocolate brand into …
Blinkink director, Léa Esmaili: When it absolutely, positively has to stand out in the crowd
August 15, 2025
Music videos are often where directors get to play with their craft and go wild with their ideas. This one, directed by Léa Esmaili for Ashnikko’s latest single, Trinkets, is …
Cluely outshines Times Square’s glitz with ungilded honesty
August 14, 2025
Times Square is full of razzle-dazzle advertising by big brands. It’s a place where brands shout louder with loads of money and the latest tech. AI assistant start-up, Cluely, is shouting …
MAD STARS final juror, Kim Ragan, GCD Colenso BBDO: The greatest work of all time & Colenso’s special sauce
August 13, 2025
Kim Ragan’s career is the stuff creative dreams are made of. She has staged an aerial dogfight, blown things up in the Mojave Desert, invented a sport, created the dog …
Thinkerbell & Jetstar show that the way to get people do something is to tell them not to
August 12, 2025
What do you reaaally want to do if you’re told not to do something? Thinkerbell Aotearoa’s smarts for human psychology knew. The agency installed a bright orange suitcase in a …
Bear Meets Eagle on Fire: Telstra protects Aussies from evil intergalactic emperors (& everyday scammers)
August 11, 2025
The wonderfully wild world of Telstra advertising has opened a new playground. This time, Bear Meets Eagle on Fire has dreamed up a thwarted cyber-crime emperor to highlight the telco’s …
MAD STARS juror, Herbert Hernandez, co-founder of Gigil: Making mad humour & winning big awards
August 11, 2025
Herbert Hernandez is the co-founder of GIGIL, a creative agency that has built up a fierce creative reputation worldwide. In just seven years, it has been named Philippines Independent Agency …
What would you try to land on if you fell out of an airplane? The Original Tamale Co.’s answer, housed in a partly A.I. generated video, has gone viral. It’s …
Grey Thailand & Thai Health Promotion Foundation peel back the sweetness of e-cigarettes
August 8, 2025
E-cigarettes small and taste like lollies, and now they are being packaged in toy-inspired designs. This makes them insidiously attractive to young Thais. They are anything but innocent fun. Grey Thailand …
Worth Your While & Glue Society: Plastic Change lets men know their dicks are full of plastic
August 7, 2025
Think incel culture and Andrew Tate are responsible for the rise of toxic masculinity? They might be small players compared to microplastic pollution. In a fiendishly clever twist on one …