Who's doing what in the world of commercial creativity.
Most Aussie mums and dads get to know about head lice the hard way – when their kids bring them home. And many Aussie mums and dads find out what to do about them from …
Saatchi & Saatchi’s campaign for the New Zealand Defence Force has two jobs to do. One is to help new recruits get ‘Force-Fit’ in preparation for the entry level fitness test. The other is to …
Do we care who has the thinner tablet as much as the two rivals do? In October, last year Apple used a pencil to show how thin its iPad is – 7.5mm thin, in fact. So in …
Droga5 has rather cleverly chosen the safe pop star option for its latest campaign. Taylor Swift is neither edgy like Iggy Azalea nor a diva like Ariana Grande. She’s irrepressibly cute. So is her ad …
Steve Coll thinks differently to other executive creative directors. I’m not talking about a social & PR campaign to try to get permission for Vanish Oxi Action Crystal White to sponsor the White House. A …
Nestlé's Fitness cereal brand wanted to do its bit for October's Breast Cancer Awareness month. So it asked agency, McCann Paris, to come up with an idea. And this is a beauty. The agency hid a …
Dove asked mums to reveal what they don’t like about themselves. The mums’ daughter were asked the same question separately. Then the mums were confronted by Dove with their daughter’s answers. The 3 minute online film …
The Mrs is a girl band with a USP: “Amid tales of teenage heartbreak and gone-wild nights at the club, where’s the music for women like us? We weren’t hearing our lives reflected on the radio, so …
The idea that Aussies love lamb hit Australian TV in 1989 when Naomi Watts turned down a date with Tom Cruise to have her mum’s lamb roast. The idea has burst back into MLA advertising. New MLA …
A year ago, Paspaley was being impaled on the horns of a dilemma. Pearls were in fashion, but the pearls being worn by the in crowd were cheap Asian imports. And the A-list was either …
In May last year, Mondelez’ General Foods launched an ad for Cheerios that starred a multi-racial family. And all hell broke loose in the States. With its ally, Saatchi & Saatchi, the company negotiated the …
Circulon's tattoed grandma who made her debut on air in 2008, is well remembered for the message that Circulon cookware lasts longer. It's just that the range's USP happens to be its non-stick guarantee. Circulon …