Who's doing what in the world of commercial creativity.
New parents tend to be fascinated by babies. Fisher-Price has therefore given new parents (expectant parents and grandparents) a New Year treat with its documentary, Wishes for Babies. The 90 second film, made with documentary filmmaker …
Like India, Russia is a country of opposites. Being gay is an indictable offence. Bloggers getting more than 3,000 visits a day have to register with the government’s media monitoring agency. NGOs that receive funding …
Can a long copy ad work in 2014? DDB Stockholm has given the long copy ad a go. For McDonald's. (I'd add an exclamation mark, but that would be rude.) In fact, DDB Stockholm has given …
The brand, Honda, has had a makeover. And, these days with every car maker touting a “next generation innovation” in its new model every other week or so, Honda is looking like the clever brand. First, came …
Photos for Life is an online image bank that contains only photographs of cancer sufferers and survivors. You wouldn’t know, and that’s the idea. Isobar Poland created the photo library for charity, Rak'n'Roll Win Your Life …
Aussie kids are nudie kids may well be true for the generation that has just begun its twenties. They were in primary school when nudie launched in 2003. It got around in a little lilac …
The online ad, Memorable Guest, for Unilever's Maille mustard appears to be an ordinary, if upmarket, dinner party scene. Ho hum. We get that Maille is a classy mustard. This is going to be a …
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun (to read).” Ok, this quote belongs to DDB’s rival network founder, Leo Burnett. The point is that ad fads come and …
TEDx Amsterdam kicks off on November 28 with a diverse line-up of speakers from Greenpeace executive director, Kumi Naidoo, to fashion blogger, Ari Seth Cohen. To highlight what Tedx is and promote the conference, We are …
While MATCH.COM and eHarmony were squabbling about which of them has triggered the most marriages in the US, Zoosk was quietly developing its own, more engagingly true to life point of view about relationships, First …
The kikki.K Christmas ad’s voiceover opens in Swedish. Grabs your attention, doesn’t it? SMART executive creative director, Ben Davis, commented, “Opening the commercial with a Swedish voiceover in the Australian market and recording a century-old Swedish …
About 38,000 people live in the city of Wigan in the UK. Claire Hannah is a radio journalist there. Last year, she tweeted that she was disappointed her local Tesco didn’t have the festive green …