Terms and Conditions seem to be designed not to be read. In fact, the long, technical texts rarely are. A Deloitte* study found that 97% of users worldwide don’t read …
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Who's doing what in the world of commercial creativity.
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There’s no shortage of media solutions promising massive reach and sharper optimisation. Most end up feeling the same. Amazon Ads is bringing the magic back to media and Anomaly’s B2B campaign, …
Droga5 ANZ and SEEK continue to blend a little fun into the serious task of finding a job, underlining SEEK’s power to assist. The new brand campaign highlights that every …
Howatson+Company & Allianz present a Care You Can Count On story about an eagle and a mother finch
May 19, 2025
Allianz Australia intends to be the insurer that instils in customers the feeling that comes from an insurer that acts with confidence and care at every stage. The new brand …
Music has always been a great friend of alcohol and alcohol brands have been cultivating that friendship for a long time. Now they have more ways to do that than …
Iconic & Till Dawn, Chelsea FC & Nike: You’re not just wearing the kit. You’re entering the house
May 17, 2025
Fair to say, football kits are fashion ranges, except the label takes a secondary role and the team is the “badge of honour”, that supports the popularity. Chelsea FC and …
Can the behind-the-scenes video be a more compelling story than the commercial? US creative and media agency, Zambezi, has unwittingly produced an interesting scenario. This is the commercial for LPL Financial: https://www.youtube.com/watch?v=LJGM8ttwOHo This …
IKEA’s new flagship store, at 214 Oxford Street (the UK’s most famous high street) spans three floors and 5,800 square metres, offering 6,000 products, with 3,500 available for immediate takeaway. That’s …
BBH USA’s humour, a blatant sexual pun and the online popularity of Alix Earle (7.4m followers) coalesce to create Hawaiian Tropic’s “largest creative campaign in the history of the brand" (according …
Flowers are the traditional birthday gift. But flowers left on the roadside are a sad reminder of another road death. Greece holds the 3rd highest rate of road fatalities in …
There’s a sense of shame in being scammed. And yet, AI-driven scam is ever more sophisticated. And ever more prevalent. McAfee and agency, VSA Partners, have begun a campaign to conquer …
Glue Society: The Aussies most wanted overseas
May 15, 2025
Glue Society, the specialist art, film and experiential collective notorious for Cannes Grand Prix winning work for Australian brands such as NAB (Break Up), ANZ (Gaytms), Suncorp Insurance (One House …