Ocado’s campaign film of a lively family gathering plays backwards. The film is beautifully shot but it’s the device that that captures attention. The backwards sequence was designed to “create …
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BMB: SMUG Dairy invites Brits to be smug too
May 22, 2025
SMUG Dairy, hybrid dairy range from Kerry Consumer Foods, is boldly confident about its promise. Agency, BMB, has spread that confidence across the London and Brighton in the UK in …
Iris rebrands with a warning – participate or perish
May 22, 2025
Iris Worldwide has announced dramatic new rebrand designed to reposition the agency at the forefront of modern marketing and establish itself as a “global creative micro-network: big enough to be …
BBH London and Trans advocacy organisation TransActual UK have place a toilet outside the UK Supreme Court. Because – “Where, exactly, are trans people supposed to go?” The unignorable installation, the …
The Philippines is congested with buildings, especially in the heart of Metro Manila. Green spaces cool down cities but can be rare to find. While looking through Google Maps, Gigil …
Suncorp & Leo Australia: Haven makes homes more resilient against Australia’s fierce climate
May 21, 2025
Suncorp’s commitment to boosting household resilience to extreme weather continues. This time, Suncorp and Leo Australia have launched a first-of-its-kind digital tool called Haven, that gives Australian homes a voice …
T&Pm & Snickers: José Mourinho begins a football era of You’re Not You When You’re Hungry
May 21, 2025
When Snickers enlists the help of a star, it does it in a big way. And when Snickers sees a cultural phenomenon it attaches itself in a big way. The …
KFC and Fiesta have teamed to launch a special edition of the classic Fresquito lollipop shaped like a chicken drumstick and and coated with a tangy, crunchy powder that evokes …
Could the design be better? Could the branding be sharper? If those questions set up home in your brain, VSA Partners too. So the strategy and creative agency has launched …
Ogilvy AI.Lab, the centre of Gen AI expertise based in Paris within the Ogilvy network, has launched its AI Art Program, designed to uncover and support emerging talents passionate about …
Flavoured beers are a hit with people of early drinking age. Madcap comedy is a hit with people of early drinking age. Oriental Brewery’s Cass Lemon Squeeze (that launched in …
Sports team ads, so many of them, almost always feature clips of sports action. This one, by The Newtons Laboratory for Piraeus Bank’s sponsorship of the Olympiacos B.C., doesn’t. And …