When Snickers enlists the help of a star, it does it in a big way. And when Snickers sees a cultural phenomenon it attaches itself in a big way. The star is world-famous, charismatic football manager, José Mourinho (aka the Special One). The cultural phenomenon is European football. In the latest chapter of the long-standing global platform You’re Not You When You’re Hungry, the new Snickers blockbuster places the Portuguese tactician at the heart of a Viking battle scene. José stars as a hungry version of a Viking leader. As a result of his hunger, the leader is acting out of sorts and instead of deploying stereotypically brutish communication skills, he starts to behave more like a modern-day tactician. The Vikings are confused by their leader’s tactics, which include calls for patience and composure, and feature complex formations on a whiteboard. Thankfully, one member of the Viking horde has a Snickers to hand, which he thrusts into José’s hands, transforming him back into a full-stomached, Viking leader. Jose’s rich character on and off screen, allowed the creative team and director, Shannon Murphy, the BAFTA award winning director behind Babyteeth and new BBC series, Dope Girls to enrich the fun film with plenty of Special One nods, including a knockout game formation shift from 4-5-1 after a red card and a team full of superstars named after Bjørn, like Bjørnaldo. Fabio Ruffet, VP brands & content, Europe & Central Eurasia, Mars Snacking, stated, “What makes Snickers special is having a platform that is, in its simplest terms, inherently Snickers. Everyone knows and loves the fact that Snickers is synonymous with You’re Not You When You’re Hungry. Sowe’re really excited to bring back this essence via our new creative. And what betterperson to make it extra special than the ‘Special One’ himself.” Andre Moreira, chief creative officer at T&Pm, added, “Combining a horde of Vikings with the Special One was an epic experience in itself. And thanks to director Shannon Murphy, who blended gritty production design with perfectly timed comedic performances, it looks epic too.” The commercial is the first in a series of Snickers football campaigns over the next few months. Future instalments include Spanish footballing sensation, Aitana Bonmati, tackling the issue of hunger-induced Falling Over (or as some call it, ‘diving’), as well as English football star, Bukayo Saka, on Hangry Gaming, teaming up with Angry Ginge. Each instalment will give Snickers a platform to tackle humorous hunger-based issues in the footballing world on their social channels. Credits Agency: T&Pm CCO: Andre Moreira ECD: Toby Allen Group Creative Directors: Frances Draskau & Jim Stump Creatives: Matt Deacon & Ben Fallows Chief Strategy Officer: Oliver Egan Strategy Lead: Alex Wrigley Senior Strategist: Ed Davenhil Global Client Lead: Gemma Gee Client Lead: Laura Hazell Senior Account Director: Francesca Lamacchi Account Director: Megan Bradley-Cole Senior Account Manager: Michael Trevarrow Content Executive: Jago Bailey Senior Project Managers: Evie Ungemuth & Greg Nicholls Head of Integrated Production: Thea Evely Senior Producer: Charlie Thacker Assistant Producer: Carla Sandhu Design Lead: Greg Fadden Motion Graphics Lead: Ade Walker Senior Designer: Ralph Pedersen Designer: Phoebe Eaves Production Company: Smuggler Director: Shannon Murphy Executive Producer: Lucy Kelly Producer: Amelia Hanbury Director of Photography: Andrew Commis 1st AD: Dennis Sonin Movement Coordinator: Imogen Knight Costume Designer: Juozas Valenta Production Designer: Arũnas Čepulis Service Company Lithuania: Grandma Films Service Company Istanbul: Depo Films Editor: Dan Sherwen Offline Producer: Rachel Goodger Assistant Editor: Jules Bayer-CrierAudio & Post Production: No.8 London Executive Producer: James Robley Producer: Lily Delphine