Ogilvy AI.Lab, the centre of Gen AI  expertise based in Paris within the Ogilvy network, has launched its AI Art Program, designed to uncover and support emerging talents passionate about generative art and new technologies. This unique project aims to explore the creative possibilities offered by artificial intelligence and to imagine the most suitable and innovative solutions.

Designed as a true incubator of ideas, the AI Art Program is aimed at two complementary people sectors:

– Visual creatives who want to push the boundaries of art direction using generative tools such as Flux, Reve, Runway, or Sora, to invent new visual languages.
– Creative coders passionate about programming, capable of creating original workflows and transforming ideas into prototypes.

Supervised by David Raichman, executive creative director and global AI creative lead at Ogilvy Paris, participants will work on real-world projects combining visual creation, technological experimentation, and storytelling, along with a dedicated team from Ogilvy AI.Lab. Each month, a theme will be explored to encourage innovation and develop solutions tailored to brands’ needs.

Participants will benefit from privileged access to the latest technologies developed by WPP Open, WPP group’s AI innovation platform, and exclusive training sessions led by experts from the Ogilvy and WPP networks, allowing them to master the most advanced tools and the most innovative creative methodologies.

“This is a cutting-edge platform for rethinking creation. It allows for exploration, experimentation, and the revelation of participants’ potential – and above all, it imagines the future of advertising,” David Raichman stated.