Who's doing what in the world of commercial creativity.
Behind International Women's Rights Day, the day that notes the value of women, a stark reality remains for millions of women and girls around the world. These rights are still fragile, challenged, or even non-existent. …
Each Australian postcode represents a distinct community, with its own culture, character and quirks. But whether you’re the one of the two residents of Cooladdi (4479) or the 70,000 in Point Cook (3030), every single …
The 2026 Formula 1 Australian Grand Prix is a once-a-year carpe diem moment for car brands. This year, experiential agency, Team Event, gave Audi Australia the spotlight, delivering on site programs across Melbourne’s Albert Park …
Mother’s Day ad schmaltz is so yesterday. Gooey sentiment is out, reality is in – especially when it’s delivered with humour. Saatchi & Saatchi and John Lewis are giving Mother’s Day advertising an enchanting does …
New creative studio 3 Chillies has launched in the UK to challenge the industry's growing creative timidity. Its message to marketers - uou’re hot, or you’re not. Behind 3 Chillies are former D&AD president and global …
Cadbury’s Made to Share has found another way to woo and win hearts. VCCP’s next chapter builds on the campaign, that has already won multiple awards with series of limited edition chocolate bars honouring those …
The campaign that keeps on giving sheer delight to the audiences – and Uber Eats – has extended again. Special US adds Sesame Street’s Bert and Ernie – and bees; a hot male dog – …
With International Women’s Day on the horizon, the founders of HR-tech platform TruthWorks , have recreated one of tech’s most recognisable images - the start-up funding announcement photo. You know the one. Founders in black T-shirts. Confident …
72andSunny is making Cadillac’s entrance to Australia known with a campaign that makes use of its famous origin period, the 1950s, to spark an immediate connection, and its all-electric range to trigger appeal. The campaign film, …
Orocan makes iceboxes for small businesses, many of whom still rely on styrofoam boxes. It has just launched an icebox on wheels adding mobility to the durability advantage of its products. Gigil has built an absurdly …
Filmmakers, Jay Topping and Digby Hogan, have turned creative ideas into awarded work in large production studios and their own production studios in Australia for fifteen years each, after meeting at Cutting Edge early in …
Effie’s Dynamic Effectiveness series with Ipsos has a comment about cause campaign backlash. Don’t let it strip your courage. Causes and Effectiveness: What Marketers Need to Know About Aligning with Values, from Effie UK and …