New year week is dominated by fitness advertising but it’s also dating season and creative agency, Cloudfactory, is highlighting the unique appeal of Dutch dating app, Breeze, as it launches into the UK. The campaign, Love …
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“Get drunk” is an unexpected directive in an ad. Well done Ace of Hearts for finding an attention magnet for the ad-averse. The campaign for non-alcoholic ready-to-drink brand, Free AF Drinks, plays with the phrase …
Equinox challenges AI’s warping of what we believe and aim for
January 8, 2026
AI is blurring the difference between fact and fiction, but a three-breasted woman and Justin Trudeau on a stripper pole are unequivocally fake. Images like these a compiled into Equinox’ New Year’s campaign. Each AI …
VML: Tra Mongkut Fertilizer farm-stay program rejuvenates both Thai farmers & their land
January 7, 2026
The brand name, Tra Mongkut Fertilizer, doesn't fully describe the company's interests. It does sell fertiliser products but is also heavily committed to improving farming productivity, sustainable soil management, and the long-term well-being of Thai …
Sunday Gravy makes a TVC for Sunday Gravy
January 7, 2026
Convention be damned. Sunday Gravy is running a TV ad for itself. The independent Australian agency ran its own TV ad across the Seven Network during Christmas programming and the Boxing Day Test, some of the most …
McKinney: Almond Breeze puts the Jonas Brothers into awful AI-generated (parody) ads
January 7, 2026
Here’s a surprise. You can make really clunky ads using AI. Agency, McKinney, has fun with that in its new campaign for Blue Diamond brand, Almond Breeze, with the Jonas Brothers adding their magnetism – …
BBH and Experian have rewritten the English nursery rhyme, There Was an Old Woman Who Lived in a Shoe. And the brand is using its familiarity to encourage customers to rewrite their financial future. Better …
TBWA\RAAD: du becomes the bridge for the things that shape life
January 7, 2026
TBWA\RAAD has found a distinctive appeal for UAE internet provider, du. It’s not about price, it’s not about coverage or tech capabilities. It’s about du’s role as the enabling force for human connections. The hero …
ITV Creative and Stink Film’s director, Felix Brady, know how to make you feel. Their campaign, There’s No Place Like ITV, with its fast-moving, time-jumping and often surreal visuals set against a reasoned narration, reminds …
GymNation: The world’s highest gym class – in a hot air balloon
January 6, 2026
Tens of thousands of newbies begin gym classes in week one of each new year. And thousands of gyms are trying to attract those newbies to their classes. In Riyadh, GymNation has nailed the brief. …
Leo UK: MOJU takes its boom to TV
January 6, 2026
In October last year, Leo UK and MOJU gave caffeine drinks a challenger, taking the functional drink brand’s ginger shots into the realm of energy drinks with the creative platform, Bring on the Boom, led by …
Apple Watch challenges people to quit quitting
January 6, 2026
The second Friday in January, aka, Quitter's Day, is near. 23% of resolutioners will have quit by then. 64% will quit by the end of January. Traditionally, just 9% will successfully keep their New Year’s …