LOLA Madrid and AXE are infusing the brand's first FIFA World Cup sponsorship with its signature humour. It’s not boy gets the girl humour, it’s football fan gets the spotlight humour. The campaign focuses on …
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Toyota has attached itself to Simon Cowell’s latest venture. In 2025, Netflix ran a six-episode documentary, Simon Cowell: The Next Act, around Cowell’s do-or-die (for his career, he said) undertaking, to create Britain’s new boy …
Friends and family mean a lot. But doing all the things you love together can cost a lot – like, a lot a lot. Droga5 ANZ has infused that fact of life with a lot …
Marcel: Visa peppered social media with fake AI-created images (500,000 people clicked on them)
March 4, 2026
Seeing is believing? Not anymore. That’s bad news for online safety. AI has become fraudsters' favourite tool, costing people millions of dollars collectively throughout the world. Visa and its agency, Marcel, created The Feathered Lamb, …
Think getting into a Chupa Chups is hard? You're in a cohort of many. The struggle to get into that stubborn wrapper has become an infamous challenge. Now Chupa Chups is putting a playful spin on …
Forsman & Bodenfors: Coach gives Gen Z collectible book charms that are fully readable mini-books
March 4, 2026
Gen Z's short-form, fast-paced digital world is being slowed down by a new trend. Books. Gen Z is increasingly turning back to books as a way to explore identity, self-expression, and possibility. Forsman & Bodenfors and …
There have always been those really annoying difficult-to-reach spaces you’ve not been able to dust. Vileda has solved the problem with a dust wand called Flex & Catch, that features a super-flexible head. It’s able …
LOLA Madrid: Defy winter by scheduling the sun in your calendar (for a Magnum discount)
March 3, 2026
Winter is not prime time for ice cream. Magnum continues to fight the winter slowdown and LOLA Madrid, now part of Omnicom Advertising Group, has devised another ingenious weapon this year. Schedule the Sun allows people …
In a first-ever partnership, The Indie Summit, brought to Bangkok by thenetworkone, and ADFEST are offering special bundle discounts. Attend two of the region’s pre-eminent industry events with one day between to travel to Pattaya …
The term, high value women was coined to be an aspiration. It comes with a set of rules. High value women take care of their appearance – with modesty; they are feminine - meaning pleasant, …
M+C Saatchi: A new version of Sia’s Unstoppable by artists whose lives were saved by blood donation
March 3, 2026
Being a blood donor becomes so much closer when you know someone whose life has been saved by a donation. Someone like Tina Arena or Ngaire. M+C Saatchi’s new national campaign for Australian Red Cross …
Aldi is reviewing its creative agencies in the US, China, Germany, Italy and other European countries, Australia and the UK. In the UK, McCann Manchester has handled the business since 2005 and survived a UK review …