Possibly the most un-financial financial commercial ever – and that’s a great thing for gaining attention. The ad by 72andSunny New York features a monkey (not in the flippant way the partners did in 2000, …
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Leo UK: McDonald’s makes its mythical secret menu a reality
January 6, 2026
Listening has become a brand’s most powerful weapon. Leo UK and McDonald’s have listened to the mythical fan-created menu items… …and made them real. The McDonald’s Secret Menu menu features items such as the Surf N’ Turf, …
Broken Heart Love Affair wins United Way Greater Toronto
January 6, 2026
Broken Heart Love Affair (BHLA) has been named agency of record for United Way Greater Toronto (UWGT), the largest United Way in the world and the leading non-government funder of community services in the GTA. The …
Australian Lamb’s summer campaign has launched, this year with long-time Lambassador, Sam Kekovich, centre stage. Kekovich spearheads a humorous mission to reclaim Australia’s happiness crown after discovering that Australia dropped out of the World’s Top …
Cheil gives Korean women free-divers a safety buddy
January 5, 2026
The haenyeo, a traditional community of Korean women free-divers, dive dozens of times a day up to 20 metres deep to harvest seafood, relying solely on their own bodies without any modern equipment. Recognised as …
Mother wins Weetabix
January 3, 2026
Nice to start the year with a new business win. Even nicer when it’s one of your country’s most famous brands. Mother London has won Weetabix, the UK's best-selling cereal brand. Mother replaces BBH, that has …
Every now and then, tourism advertising gets interesting. This campaign is interesting, a social branded entertainment series, by Channel 4 and VisitScotland. The series, Where to Next?, was developed by 4creative and the channel’s new …
The Newtons Laboratory: Fireworks – an animals point of view
January 2, 2026
The human world gets excited about the New Year’s Eve fireworks. Most animals are terrified by them. In Greece this year, everyone looks forward to another excuse to be loud on January 1. Greek municipalities stock …
At 11.30pm on new Years Eve in Paris, the New Year's Eve countdown was hijacked by the Antoine Alléno Association and Havas Paris. By projecting 2036 on the Arc de Triomphe in the Place d’Etoile …
Kombucha entered the health & wellness sector with gusto. But that was a limiting place. Especially when it began to expand with fruity flavours. So, like a hundred other “functional” drink brands, it spilled out …
Boo Agency: Microsoft’s Hawkins Heli-tours give Stranger Things fans a flight simulator thrill
December 30, 2025
The Stranger Things advertising phenomenon continues. Grabbing audience attention has never been more challenging for brands – but also never more full of opportunities. Stranger Things season 5, with its massive viewership, books, games, podcasts …
Special London: Pukka takes back health and wellness
December 30, 2025
It’s tough being a herbal tea right now. It should be your time to shine. The health and wellness movement is in full swing, but cacao and coffee are stealing your thunder. UK herbal tea …