Girl humour is rare in ads. It’s great in ads; women are still the primary purchasers in the world. Born Social has created great girl humour for personal care brand, Suave’s, new exfoliating body wash …
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Who's doing what in the world of commercial creativity.
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Mischief @ No Fixed Address: NPR’s famous letters become who, how & why. Curious, isn’t it?
March 3, 2026
How do you know if you don’t ask questions? American non-profit media organisation, NPR (National Public Radio) is inciting curiosity to underline its commitment to sharing what people need to know. It has altered its …
You either loved it or you hated it (winning Australia’s most loved and most hated commercial is a real feat). Either way the “Telstra walk” in Telstra’s Wherever we go campaign last year by Bear …
Hundreds of snack brands are vying for attention. Some use humour. None step into the territory of absurd comedy like this idea by Special: https://vimeo.com/1152405064 The protein snack trend shows no signs of abating. As a dried …
There’s a bank every other minute telling you it looks after you. Newcastle Permanent isn’t joining that noise. Indie creative and media agency, Enigma, has given it a distinctive promise that only a smaller, local …
A brand partnership campaign for football that never shows match play? Unheard of. Interesting. And in this case, captivating and inspiring also. Allianz Australia has used its role as official insurance partner of Football Australia …
Australia can’t stop watching animals on TikTok. The nation’s obsession with #PetTok is a testament to the joy pets bring to our lives. Now these videos are about to serve a bigger purpose. Saatchi & Saatchi …
2025 was not dentsu’s finest year. But Dentsu Creative Australia intends to make 2026 great, with a sharpened focus on creative quality, earned-led thinking, experience innovation, and strategic clarity under its DC26 agenda. Rather than …
Wieden+Kennedy is doing more than parking its clients’ brands in culture. It is cultivating culture. In September 2025, the agency launched its first edition of THE WEEKEND at its Tokyo office. On March 6-7 it …
It comes very close to making a statement about the silliness of fashion, but Wieden+Kennedy London walks the tightrope of turning a cat that puts its head inside a shoe into a viral fashion trend, …
Johannes Leonardo: Phillyboy, the cow riding cowboy visits US families with Philly ideas
March 1, 2026
In Australia, Philly is cheesecake. And with the Basque cheesecake and Japanese cheesecake still vying for supremacy that's a good thing. It you're older, it's also dips. In America, it’s what you spread on a …
Maximum Effort: Aviation Gin invents a robot mixologist
March 1, 2026
A new advertising style for Ryan Reynolds – and Aviation Gin. Still humorous, but less around Reynolds wry wit. Aviation Gin invented a robot called Avo…the ideal home mixologist. Because “At Aviation American Gin innovation …