Are there any other conversations than the World Cup right now? For football fans in Greece, that’s a definite no. During the greatest feast of football, there’s only one thing …
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Who's doing what in the world of commercial creativity.
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Asking a fútbol-loving CMO to sit through another meeting during the World Cup is a little like asking them to go to the dentist during a penalty shootout. Technically possible. …
Otherside & The Lad Collective: Robert Irwin shows the average bloke there’s bedding made right for him
June 17, 2026
An Aussie brand called The Lad Collective asks for the Aussi-est ad campaign ever. Indie agency, Otherside, delivered. It stars Robert Irwin; uses Aussie (unsubtle) humour; features tradies in one …
Amazon Prime Day (June 23-26) is days away. Orchard is building anticipation – for shopping at Etsy. The US campaign alludes to the Amazon leader with an uncomfortable amount of …
The advertising world is full of sports tropes right now, but Uncommon New York and director, Leigh Powis, have taken coffee brand, La Colombe, on a different path. Its campaign, …
BETC Paris & director Greg Bray: Oikos delivers an unexpected promise with a winning smile
June 16, 2026
An unexpected partnership, Carlos Alcaraz and Oikos yoghurt. An unexpected yoghurt promise – strength (not the so overdone trend, protein, or the yes we already know, probiotics). An unexpected message delivery, …
Levi’s has returned to positive sales territory. That has come partly from doing things itself. The company has prioritised its own website, apps, and flagship stores, reducing reliance on third-party …
Arnold & PNC Bank: Chris Diamantopoulos makes brilliantly boring changes to famously impulsive decisions
June 16, 2026
Reassurance has colossal power when it comes to money. Brilliantly boring is an outstanding promise to own. Brilliantly Boring since 1865 has been the brand platform for PNC Bank, reframing …
Don’t have a Cannes Lions account? That could be frustrating next week… …except that GSD&M creative duo Brandon Curl and Dale Austin have launched Brain Cannesdy, a free visual archive designed to …
Mother wins Intuit Quickbooks
June 16, 2026
Mother New York has won global advertising and creative for Intuit QuickBooks. The agency takes over from FCB that was absorbed into BBDO after the Omnicom merger & R/GA. The agency …
M+C Saatchi Group takes teaching out of the ordinary
June 16, 2026
Negative perceptions about teaching have crept into UK culture and repetitive, mundane or lacking purpose has no appeal for Gen Z. So M+C Saatchi Group UK set out to break …
VCCP wins IKEA
June 15, 2026
VCCP has won the creative account for IKEA in the UK & Ireland. The pitch process began in November last year, when Mother declined to participate in a creative review. …