Dreaming about home improvement is a UK pastime. Brits are great at saving or pinning ideas. But dreaming doesn’t always become doing. Leo UK and B&Q are encouraging Brits to turn daydreams into DIY with …
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The Volkswagen Golf has turned 50. That’s “ancient” when you’re twenty-something. And ancient doesn’t appeal. But legends do. So creative agency, Fuego Camina Conmigo, has brought together Volkswagen and Barcelona brand, TwoJeys to transform cast …
Fahrenheit DDB Perú: Latina “steals” 60-seconds from its own content to donate to NGOs
February 28, 2026
Prime Time is the most expensive slot on television. The main source of revenue for broadcasters. But what happens when an NGO needs to deliver its message on TV? It usually only gets airtime late …
McCann New Zealand: Cheeseburger? Fries? Sundae? You know where. No more explanation needed
February 27, 2026
Is it boasting when a fast-food chain runs an OOH campaign that just includes only the common name of one of its foods, such as cheeseburger, or fries, or sundae - no pictures, no brand …
WPP intends to fix its problems by being no longer a holding company
February 27, 2026
If the industry wondered how WPP was going to turn its fortunes around, WPP CEO, Cindy Rose, has announced its answer. It is becoming a single company. Its recent underperformance has been caused by “excessive …
Born Social: Share your lovely day through the viewpoint of a Guinness
February 27, 2026
Last year, Guinness became a hit in socials in Ireland with Pints of View beer mats - interactive coasters featuring a pop-out, pint-shaped hole designed for taking, framing, and sharing "pint selfies" on social media. This …
Star 5 Ogilvy: Atlas Golden beer hosts the pawn shop where Carnival stories are currency
February 27, 2026
Carnival is the annual event all of Panama shows up for. No matter how tough the year has been or how far away the party might seem, when Carnival arrives, Panamanians always find a way …
Foster’s, Heineken’s Australian-born beer, has acquired Britain’s sense of humour via Publicis London and an important new purpose. The beer brand has turned its cans into Love You Cans. The cans replace Foster’s wordmark with …
Paper Moose: How to get to those pesky hard-to-reach audiences
February 26, 2026
Effective communication has never been more vital, yet potentially more fraught. Polarised audiences mean that even well-intentioned campaigns risk missing the mark or worse, pushing audiences even further away. While traditional focus groups can validate …
One of the rites of passage as a girl becomes a young woman is leaving the “dress like my bfs” stage behind. Howatson+Company and Australian department store chain, Myer, have taken ownership of this new …
Uncommon Creative Studio: The National Association of REALTORS returns confidence to property buying
February 26, 2026
It’s tough being a real estate agent, or in the US a realtor, right now. Prospective home buyers continue to face soaring home prices, uncertain interest rates, and an industry often perceived as opaque and …
Heritage campaigns are tricky. They tend to be all about what the client has, and not much about what’s in it for the audience. The audience cares about what’s in it for them. TBWA\NEBOKO has …