Paddy Power is Irish. Its team didn’t make the World Cup. But that hasn’t stopped it from having a whole lotta fun with national pride in the UK. In London, the …
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Westpac is winning the hearts and minds of teens by recognising that they’re feeling the same cost of living pressures as everyone else – and doing something practical to help. …
Wieden+Kennedy: Nike takes a glorious, uplifting NBA break from its universe of football
June 15, 2026
Nike took time out over the weekend from filling the universe with football ahead of the World Cup, to remind people that it's there for all sports. Ironically, of the …
Canada has a reputation for being welcoming. Canadians have a reputation for being nice. But the World Cup is competitive, and Nike Canada is letting people know that Canada is …
It’s Vodafone’s 25th anniversary and rather than boasting about its advancements, Folk VML has given Vodafone a nostalgic trip back through time. The hero commercial takes a warm and humorous look at …
The Midnight Club: A party-crashing crab & a merman in a bath make Jägermeister Orange unforgettable
June 13, 2026
Oddball humour in an alcohol campaign? That stands out. The classic party scene is still there – after all, Jägermeister is the party drink. But agency, The Midnight Club, has …
Timothée Chalamet stars in yet another advertising campaign, this time by indie agency, es muy good, for Kalshi, the global predictions market for trading the future. And it’s a wild ride - an oddball trio …
Robot&Partners: The Ecuadorian Football Federation announces its national team through its national “team”
June 13, 2026
This World Cup holds a dimension that no other tournament has ever given Ecuador. For the first time, the World Cup will be contested in North American territory - the …
Mercado McCann & energy company, YPF: Leo Messi & Rodrigo De Paul make fandom a two-way thing
June 13, 2026
A heartstring tugger by Mercado McCann and Argetnine energy company, YPF (Yacimientos Petrolíferos Fiscales S.A) - all the way to the dramatic music underscoring it. The film juxtaposes parallel comments …
BBDO Bangkok & WildAid make social media challenges to shark fin consumption the stars in their campaign
June 12, 2026
Shark fin soup is a traditional dish in China, Taiwan, and Hong Kong and widely eaten in Southeast Asian countries with large Chinese populations, such as Singapore, Malaysia, Vietnam, and …
L&C & Skyn: That’s great sex…or is it?
June 12, 2026
There are a lot of similarities in the physical and emotional effects of football fandom and good sex – anticipation, euphoria, joy, passion and elevated heart rate among them. While football …
In Brazil’s favelas, a new way of drinking whisky was born, mixed with an energy drink and flavoured ice, and called a copão. The same street culture produced nail art …